Hulu

About Hulu

Hulu is the official YouTube channel for the Disney-owned streaming service, operating from the United States. The channel serves as a promotional and content hub for Hulu's expansive library of television shows, films, and original programming. With 2,670,000 subscribers and over 1.06 billion total views accumulated across 4,560 published videos, the channel functions as a direct marketing and audience engagement platform for one of North America's largest streaming platforms.

The channel's content strategy centers on promoting Hulu's original series—including titles like The Testaments, Paradise, Only Murders in the Building, and Shoresy—alongside its licensed content library, which includes complete runs of shows like Scrubs, Bob's Burgers, and Modern Family. The channel also features documentary content and announcements about new releases. This dual focus on originals and library content reflects Hulu's positioning as both a creator of prestige television and a curator of established entertainment properties. The account's bio emphasizes the breadth of available content, positioning Hulu as a comprehensive entertainment destination rather than a niche platform.

Hulu's estimated sponsorship rates

Hulu's estimated sponsorship rate for integrated YouTube video content ranges from $2,307 (low) to $5,767 (high), with a typical rate of $3,845 per integrated placement. These estimates are based on algorithmic analysis of the channel's 2,670,000 subscriber count combined with niche-specific CPM multipliers for the entertainment category and YouTube's platform-specific format adjustments.

The high-tier audience classification reflects both the substantial subscriber base and the premium positioning of Hulu as a major streaming platform with significant advertiser appeal. Entertainment category channels typically command competitive CPM rates due to advertiser demand from consumer brands, media companies, and digital services. The rate estimate does not yet incorporate community-submitted pricing data, meaning the range reflects algorithmic calibration only.

For context, Hulu operates at a comparable subscriber scale to peers including Alex PH (2,670,000 subs), JISMA & VIMAL (2,660,000 subs), Penitencia (2,690,000 subs), ONE Media Español (2,710,000 subs), and Canal PeeWee (2,600,000 subs). Actual negotiated rates may vary based on campaign specifics, content format, audience geography, and advertiser category. Detailed methodology for rate calculation is available on the /methodology page.

Who should partner with Hulu?

Hulu's YouTube audience consists primarily of entertainment consumers interested in streaming content discovery, show announcements, and promotional clips from the platform's catalog. The channel's 1.06 billion total views indicate sustained engagement with content spanning television series, films, and original productions. The audience demographic skews toward cord-cutting consumers and streaming-native viewers seeking information about available entertainment options.

Brand categories with natural alignment to Hulu's audience include streaming and digital entertainment platforms, consumer electronics manufacturers (televisions, streaming devices), internet service providers, consumer packaged goods targeting entertainment-focused households, and media production companies. The channel's promotional focus on original series like The Testaments and Only Murders in the Building suggests an audience receptive to prestige television marketing, while the emphasis on licensed library content (Scrubs, Bob's Burgers, Modern Family) indicates appeal to broad demographic segments spanning multiple age groups and viewing preferences.

The channel's position as an official brand account for a major streaming service means its audience includes both casual entertainment browsers and committed subscribers seeking updates on new releases. This dual composition—combining discovery-phase viewers with existing platform users—creates distinct audience segments with different engagement motivations, though all share baseline interest in entertainment content and streaming services.

Hulu's growth and performance

Hulu's subscriber count was 2,670,000 at the time of first tracking on May 11, 2026, and remained at 2,670,000 as of the latest snapshot on the same date. The one-day observation window provides insufficient data to assess growth trajectory or audience momentum. Average view counts for the preceding 30 days are not yet available in the tracking database. Longer-term growth analysis will become possible once additional snapshot data accumulates across multiple weeks or months.

How our pricing estimate works for Hulu

Hulu's estimated sponsorship rate is calculated algorithmically based on subscriber count (2,670,000), niche-specific CPM benchmarks for the entertainment category, and YouTube platform-specific multipliers for integrated video content. The estimate does not yet incorporate community-submitted pricing data; calibration is based on algorithmic analysis alone. The rate range reflects variance in campaign scope, audience geography, and advertiser category within the entertainment niche. For a detailed explanation of how CPM multipliers, platform adjustments, and audience tier classifications are applied to generate the low, typical, and high estimates, see the /methodology page.