HSBC India

About HSBC India

HSBC India operates a YouTube channel, @hsbc_in, serving as a digital hub for the financial institution's communications within the Indian market. The channel, established to showcase news, events, initiatives, partnerships, and marketing content, reflects HSBC's long-standing presence in India, which spans over 150 years. With 1,895 videos published, the channel has accumulated a total of 143,937,371 views. It currently maintains a subscriber base of 90,800. The content strategy appears to align with the brand's stated ethos of collective effort and national prosperity, emphasizing its role in India's economic landscape. The channel's primary focus is within the finance category, without specified secondary categories.

HSBC India's estimated sponsorship rates

The estimated rate for an integrated video on the HSBC India YouTube channel ranges from $703 to $1,171, with a typical rate around $859. This pricing is influenced by several factors, including the channel's classification as a micro-tier audience, indicating a subscriber count between 50,000 and 100,000. The finance niche generally commands a CPM band between $45 and $75, with an anchor CPM of $55, reflecting the high value placed on audiences interested in financial topics by advertisers. The rate calculation uses a view basis of 15,618, derived from a subscriber fallback model due to the absence of recent average view data, which contributes to a low confidence score for this specific view metric. The final rate is an algorithmic estimate that considers audience size, engagement potential, and the specific platform and format multipliers. For a detailed breakdown of the pricing methodology, readers are encouraged to consult the /methodology page.

Who should partner with HSBC India?

HSBC India's YouTube channel, @hsbc_in, engages an audience primarily interested in finance-related content. With 90,800 subscribers, the channel falls into the micro-tier audience classification. This demographic is typically attractive to brands in the financial services sector, including retail banking, investment platforms, insurance providers, and wealth management firms. Given the channel's focus on HSBC's operations and initiatives in India, the audience likely includes individuals seeking information on banking products, economic news relevant to India, and corporate social responsibility efforts within the financial industry. Peer channels in the finance niche, such as 제이디 부자연구소, JD Rich Lab (@제이디부자연구소jdrich) with 91,100 subscribers, and 인생업 - 부의지름길 (@인생업-부의지름길) with 90,500 subscribers, cater to similar segments, often focusing on investment strategies, personal finance education, and market analysis. The content's emphasis on India-specific financial developments suggests a predominantly Indian audience, though specific language data is not yet available.

HSBC India's growth and performance

The HSBC India YouTube channel, @hsbc_in, was first tracked on 2026-06-17, at which point it had 90,800 subscribers. The latest snapshot, also taken on 2026-06-17, shows the subscriber count remaining at 90,800. Over this one-day tracking span, the channel experienced a delta of +0 subscribers. We do not yet have historical data to assess long-term growth trends or subscriber acquisition patterns. Average views for the last 30 days are not available at this time, preventing an analysis of recent content performance or audience engagement velocity. Further data collection will be necessary to provide a comprehensive overview of the channel's growth trajectory.

How our pricing estimate works for HSBC India

The estimated pricing for an integrated video on the HSBC India YouTube channel is derived through a proprietary algorithmic model. This model calculates a rate based on several key factors, including the channel's subscriber count, the prevailing CPM (Cost Per Mille) for the finance niche, and specific multipliers applied for the YouTube platform and video integration format. The niche CPM band for finance is currently estimated between $45 and $75, with an anchor CPM of $55, reflecting advertiser demand for this content category. The calculation utilizes an estimated view count of 15,618, which in this instance is a fallback estimate based on subscriber numbers due to the absence of recent average view data, resulting in a low confidence score for this particular view metric. The audience tier classification, micro, also plays a role in the final rate determination. For a comprehensive explanation of the data inputs, algorithmic processes, and confidence scoring used in generating these price estimates, please refer to the detailed methodology page at /methodology.