Justin Holmes
@holmescooking· YouTube·Food & Drink· data refreshed 2026-10-27View channel ↗- Subscribers
- 971K
- Average views
- 207.5K last 22 videos
- 90-day growth
- +3.3%
- Brand partners seen
- 0
The least a brand should pay for a dedicated video here:
$•,•••| Integration (60–90 s) | $••• |
|---|---|
| Short / Reel | $••• |
- ☐ Owns the channel
- ☐ Reach matches real views
- ☐ No fraud record
- ☐ Category is accurate
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About Justin Holmes
Justin Holmes (@holmescooking) is a food & drink creator on YouTube, with 971K subscribers, 185.4M total views and 871 videos.
A Dad Cooking at Home, Simple Recipes anyone can do
Justin Holmes, operating under the handle @holmescooking on YouTube, is a digital content creator focused on the food and drink category. The creator’s stated mission is to provide recipes that are achievable for the average home cook, positioning the content as a practical resource rather than high-end culinary production. The creator facilitates professional inquiries through a dedicated contact address,. While the channel has established a significant footprint in the food-drink niche, specific biographical details regarding the creator's country of residence or primary language remain unverified. The channel serves as a primary example of the 'Dad cooking' sub-genre, which emphasizes relatability and domestic utility in the digital culinary landscape.
Who should partner with Justin Holmes?
The audience for @holmescooking is primarily composed of viewers interested in home-based culinary education and simplified cooking techniques. Given the channel's focus on 'simple recipes anyone can do,' the demographic likely skews toward domestic consumers, hobbyist cooks, and individuals seeking efficient meal preparation solutions. This audience profile is highly compatible with brand categories such as kitchenware manufacturers, pantry staple brands, small-appliance companies, and online grocery retailers. These peers also emphasize accessible, home-style cooking, suggesting that the audience for @holmescooking values authenticity and practical utility over professional-grade culinary aesthetics. While the channel's specific geographic reach is not currently documented, the content’s language and presentation style suggest a broad appeal within English-speaking markets or regions where home-cooking content is a staple of the YouTube algorithm. The macro-influencer tier status indicates a stable, recurring viewership that is less prone to the volatility of smaller channels, providing a reliable environment for brands seeking long-term exposure within the home-lifestyle vertical. The consistency of the content library serves as a primary driver for audience retention, as viewers return to the channel as a reference point for daily meal planning.