HDFC securities

About HDFC securities

HDFC securities operates a YouTube channel, @hdfcsecuritiesofficial, primarily focused on the finance category. As a subsidiary of HDFC Bank, one of India's prominent financial institutions, HDFC securities has been active in the stockbroking sector since 2000. The channel serves as a digital extension of their services, which include an extensive product suite for retail and institutional investors. This suite encompasses investments in equities, IPO/OFS, buybacks, mutual funds, ETFs, and various futures & options for equity, currency, and commodities. Additionally, they offer fixed deposits, bonds, NCDs, and the National Pension Scheme, alongside value-added services such as online will writing and tax filing. Headquartered in Mumbai, India, the channel's content reflects the company's comprehensive financial offerings and its commitment to digital platforms, including mobile trading. The channel has published 3,238 videos, accumulating a total of 89,171,796 views and attracting 139,000 subscribers.

HDFC securities's estimated sponsorship rates

The estimated rate for an integrated video on the HDFC securities YouTube channel ranges from $500 to $1,251, with a typical rate around $834. This pricing places HDFC securities in the mid-tier audience classification. The rate is influenced by several factors, including the channel's subscriber count of 139,000 and its primary focus on the finance niche. The finance category often commands higher CPMs (cost per mille) due to the high value and specific targeting capabilities of its audience. The channel's geographic focus on India, as indicated by its country of origin, also plays a role in the rate calculation, as regional market dynamics can affect pricing. Furthermore, the format of an integrated video, which involves a creator seamlessly incorporating a brand message into their content, is a key determinant. For a detailed breakdown of how these factors are weighted in our algorithmic pricing model, please refer to our /methodology page. The estimated rate is based on an algorithmic metric, with no community data points available for calibration at this time.

Who should partner with HDFC securities?

The audience for HDFC securities primarily consists of individuals interested in financial markets, investment strategies, and wealth management, aligning with the channel's core finance category. Given the company's offerings, the viewership likely includes retail and institutional investors, as well as those seeking information on stockbroking, mutual funds, fixed income products, and various derivatives. Specific brand categories that would find this audience valuable include fintech apps, online brokerages, personal-finance education platforms, and investment advisory services. The channel's content, which covers a broad spectrum of financial instruments and services, suggests an audience seeking practical investment guidance and market insights. With 139,000 subscribers, HDFC securities is comparable in audience size to peers such as 刘翔的投资频道 (@liu-xiang), which also has 139,000 subscribers, and 投資うさぎ「会話で解説」 (@toshiusagi) with 138,000 subscribers, both operating within the finance niche. This indicates a consistent demand for specialized financial content among this subscriber tier.

HDFC securities's growth and performance

HDFC securities' subscriber growth has shown stability over the tracked period. The channel was first tracked on 2026-05-18 with 139,000 subscribers. The latest snapshot, taken on 2026-05-18, also recorded 139,000 subscribers. This represents a zero subscriber delta over a one-day span. We do not yet have view-count history or average views for the last 30 days to provide a more comprehensive analysis of recent engagement trends. Future tracking will provide additional data points to assess long-term growth patterns and audience engagement metrics for the channel.

How our pricing estimate works for HDFC securities

The estimated pricing for HDFC securities is derived from an algorithmic model that considers various factors to provide a comprehensive rate assessment. This model takes into account the channel's subscriber count, its primary content niche (finance), and platform-specific multipliers for YouTube. The finance category, for instance, typically influences the CPM due to the specialized nature of its content and audience. The specific format of an integrated video also plays a role in the calculation. It is important to note that this estimate is algorithmically generated and currently based on metric estimates, with no community data points available for calibration. For a detailed explanation of the specific formulas, weighting, and data inputs used in our pricing methodology, please refer to the comprehensive guide available on our /methodology page.