FIRL

About FIRL

FIRL, operating under the handle @firlco on YouTube, is a finance-focused creator based in Malaysia. The channel aims to streamline the research process for individuals navigating the stock market, providing content designed to assist with investment decisions. Since its inception, FIRL has published 710 videos, accumulating a total of 3,112,643 views across its content library. The channel maintains a subscriber base of 31,300. While the primary language of the content is not specified, its focus on financial market analysis positions it within a global niche of investment education. FIRL extends its presence across multiple social platforms, including Instagram (@firl.co), TikTok (@mjsharesshare), Facebook (@firlguys), and Twitter (@FirlGuys), indicating a multi-platform strategy for content distribution and audience engagement. The creator also maintains an official website, firl.co, and a Telegram channel, firlco, further broadening its reach and providing additional avenues for community interaction and content delivery.

FIRL's estimated sponsorship rates

InfluencerUnion estimates FIRL's typical rate for a YouTube integrated video to range from $197 to $493, with a typical booking falling around $329. This estimate places FIRL within the 'low' audience tier, reflecting its current subscriber count of 31,300. The pricing model considers several factors that influence creator compensation within the finance niche. The specific focus on stock market research and analysis can command a higher CPM compared to broader content categories, given the high value and engagement potential of an audience interested in financial investments. Geographic location (Malaysia) and the primary language of the content, if it serves a specific regional market, can also influence rates by either narrowing or expanding the potential advertiser pool. The format of an integrated video, which involves the creator naturally incorporating a brand message into their regular content, is a standard and effective advertising unit. While specific view-count history is not yet available for analysis, the total views of 3,112,643 across 710 videos suggest a consistent content output that contributes to the channel's overall value proposition for advertisers. For a detailed breakdown of how these rates are calculated, refer to our comprehensive methodology page.

Who should partner with FIRL?

FIRL's audience, totaling 31,300 subscribers, is primarily interested in finance, with a specific emphasis on stock market research and investment strategies. This demographic is highly relevant for brands in the fintech sector, online brokerage services, personal-finance education platforms, and investment advisory firms. The content's stated goal of 'shortcutting your research journey in the stock market' indicates an audience seeking actionable insights and educational resources to inform their financial decisions. This suggests a demographic that is likely engaged, analytical, and potentially has disposable income or is actively planning for wealth accumulation. Within the finance niche, FIRL's subscriber count aligns closely with peers such as Canal Ghaio Finanças Pessoais - Mirian e Renato (@ghaio), which also has 31,300 subscribers, and Rey Jay's Trades (@reyjaytrades) with 31,200 subscribers. These comparisons highlight a segment of creators serving a similar audience interested in practical financial guidance. The engagement across multiple platforms, including Instagram, TikTok, Facebook, and Twitter, further indicates an audience that consumes financial content across various digital touchpoints, suggesting a broad appeal within the investment community.

FIRL's growth and performance

FIRL's subscriber growth data currently reflects a single snapshot. The channel was first tracked on 2026-05-18 with 31,300 subscribers. As of the latest snapshot on the same date, 2026-05-18, the subscriber count remained at 31,300. This provides a snapshot of the channel's size at a specific point in time, but does not yet offer a historical trend or growth trajectory over an extended period. Over the one-day span for which data is available, the delta in subscribers is +0. We do not yet have average view data for the last 30 days, which would provide additional insight into recent content performance and audience engagement trends. As more data becomes available, InfluencerUnion will update this section to provide a more comprehensive analysis of FIRL's audience growth and content performance over time.

How our pricing estimate works for FIRL

The estimated rate for FIRL's sponsored content is generated through a proprietary algorithmic model developed by InfluencerUnion. This model takes into account several key variables to produce a data-driven valuation. The primary factors include the creator's subscriber count, which stands at 31,300, and the specific niche in which they operate—finance—which often commands a distinct CPM (Cost Per Mille) due to advertiser demand and audience value. The platform (YouTube) and the specific content format (integrated video) also play a crucial role, as different platforms and formats have varying engagement rates and production costs. While this estimate is based on our algorithmic analysis, it is important to note that it currently does not incorporate community-contributed pricing data, as indicated by '0 community data points' in our calibration. For a comprehensive understanding of the intricate calculations and the various multipliers applied in our estimation process, we encourage users to visit our detailed methodology page at /methodology.