Fidelity Investments

About Fidelity Investments

Fidelity Investments operates a YouTube channel, @fidelityinvestments, serving as a digital extension of its financial services. The channel, based in the US, focuses on making financial expertise broadly accessible, aligning with the company's stated mission to assist individuals with life savings, businesses with employee benefits, and advisors with client investment technology. With 156,000 subscribers and a total of 4,741,849 views across 484 published videos, Fidelity Investments positions itself as a resource for financial education and guidance. The content is designed to support viewers in building a stronger financial future, covering various aspects of personal finance and investment strategies. The channel's output reflects a corporate approach to content creation, emphasizing informational value and brand consistency within the finance category.

Fidelity Investments's estimated sponsorship rates

The estimated rate for an integrated video on the Fidelity Investments YouTube channel ranges from $562 to $1,404, with a typical rate around $936. This estimate places @fidelityinvestments in the mid-tier audience category, reflecting its subscriber count of 156,000. The pricing is influenced by several factors inherent to the finance niche. Financial content often commands higher CPMs (cost per mille) due to the high value and specific targeting capabilities of its audience, who are typically engaged with investment, savings, and wealth management topics. The channel's corporate identity and established brand presence may also contribute to its rate, as brands often seek to align with reputable financial institutions. The format of an integrated video, which involves a seamless inclusion of a sponsored message within the creator's regular content, is a standard offering. The specific dollar range reflects an algorithmic estimate, taking into account the channel's audience size, engagement potential within its niche, and the platform's standard multipliers for video content.

Who should partner with Fidelity Investments?

The audience for @fidelityinvestments primarily consists of individuals interested in finance, investment, and personal wealth management. Given Fidelity's corporate mission, the content likely appeals to a broad demographic, from those beginning their investment journey to more experienced investors and business professionals managing employee benefits. Specific brand categories that would find this audience valuable include fintech applications, online brokerage platforms, personal-finance education services, retirement planning solutions, and wealth management firms. The channel's focus on making financial expertise accessible suggests an audience seeking actionable advice and reliable information. In comparison to peers in the finance niche, such as ロジャーパパ米国株投資 (@rogerpapa) and ゴリコロ株式投資チャンネル (@gorikoro), who also have similar subscriber counts, Fidelity Investments likely attracts a more institutionally-oriented or brand-conscious viewer base, given its corporate nature. The content's emphasis on building a stronger financial future indicates an audience concerned with long-term financial health and strategic planning.

Fidelity Investments's growth and performance

Fidelity Investments' YouTube channel, @fidelityinvestments, was first tracked by InfluencerUnion on 2026-05-18 with 156,000 subscribers. As of the latest snapshot on the same date, 2026-05-18, the subscriber count remained at 156,000. This provides a snapshot over a one-day period, showing a delta of +0 subscribers. We do not yet have historical data spanning a longer duration to analyze subscriber growth trends over weeks or months. Similarly, average views for the last 30 days are not available in our current dataset. Future tracking will provide more comprehensive data points to assess the channel's growth trajectory, including subscriber accumulation rates and viewership patterns over time.

How our pricing estimate works for Fidelity Investments

The estimated pricing for content on the Fidelity Investments channel is derived through an algorithmic model. This model calculates a rate based on the creator's subscriber count, applying a niche-specific CPM (cost per mille) for the finance category, and further adjusting with platform and content format multipliers. The current estimate is categorized as a 'metric_estimate,' indicating that it is primarily based on quantitative data rather than community-contributed pricing information. At present, there are 0 community data points contributing to the calibration of this specific estimate. This approach allows for a standardized valuation across various creators, accounting for their reach and the inherent value of their content niche. For a detailed explanation of the factors and calculations involved in our pricing estimates, including how CPMs are determined for different categories and the application of various multipliers, please refer to our comprehensive methodology page at /methodology.