Federal Reserve

About Federal Reserve

The Federal Reserve operates as the official YouTube channel for the Board of Governors of the Federal Reserve System. This channel serves as a public information resource, disseminating content related to the Federal Reserve's functions, policies, and economic research. With 540 videos published to date, the channel has accumulated a total of 7,906,852 views. Its content primarily falls within the finance category, reflecting its core mission of providing insights into monetary policy, financial stability, and economic data. The channel's subscriber base stands at 552,000, positioning it within the mid-tier for audience size among creators tracked by InfluencerUnion. Content is designed to inform a broad audience interested in economic developments and the role of the central bank in the United States. The channel does not specify a primary language, but its content is predominantly in English, aligning with its US-based operations.

Federal Reserve's estimated sponsorship rates

An integrated video on the Federal Reserve's YouTube channel is estimated to range from $1,987 to $4,968, with a typical rate of $3,312. This pricing reflects the channel's specific niche in finance, which often commands higher CPMs due to the specialized and high-value nature of its audience. The mid-tier audience size, currently at 552,000 subscribers, is a primary driver of this rate. While the channel does not engage in traditional influencer marketing, this estimate provides a benchmark for the value of an integrated content placement within its established platform. The highly authoritative and factual nature of the content, originating directly from a governmental financial institution, contributes to a unique brand safety and credibility factor that can influence perceived value. Factors such as content format, integration depth, and campaign duration would further refine any specific engagement cost. For a detailed breakdown of how these rates are calculated, including the specific multipliers applied for niche and platform, please refer to our /methodology page.

Who should partner with Federal Reserve?

The Federal Reserve's YouTube audience, totaling 552,000 subscribers, is primarily interested in finance and economic policy. This demographic typically includes financial professionals, investors, economics students, researchers, and individuals seeking authoritative information on monetary policy and market trends. Brands that align with financial literacy, economic analysis, investment strategies, and public policy discussions would find this audience particularly relevant. Specific brand categories that could resonate include fintech apps, online brokerages, personal-finance education platforms, economic research institutions, and publishers of financial news and analysis. The channel's content, focused on official communications and data, attracts viewers who prioritize factual accuracy and in-depth understanding of complex economic topics. In comparison to peers in the finance niche, such as Learning Markets With Manish (556,000 subscribers) and 巴菲特芒格投資學院 (544,000 subscribers), the Federal Reserve's channel maintains a competitive subscriber count, indicating a consistent appeal within this specialized segment.

Federal Reserve's growth and performance

InfluencerUnion began tracking the Federal Reserve's YouTube channel on May 25, 2026, at which point it had 552,000 subscribers. As of the latest snapshot, also on May 25, 2026, the subscriber count remained at 552,000. This represents a tracking span of one day with no recorded change in subscriber numbers during this initial period. We do not yet have historical data on average views for the last 30 days to provide a more comprehensive view of recent engagement trends. Future tracking will provide a clearer picture of subscriber growth patterns and audience engagement metrics over time, offering insights into the channel's evolving reach within the finance category.

How our pricing estimate works for Federal Reserve

The estimated pricing for an integrated video on the Federal Reserve's YouTube channel, ranging from $1,987 to $4,968, is derived from InfluencerUnion's proprietary algorithmic model. This model calculates an estimated value based on several key factors, including the creator's subscriber count, the specific niche CPM (Cost Per Mille) for the finance category, and platform-specific multipliers for YouTube video integrations. The current estimate is primarily based on a metric-driven approach, as we do not yet have community-contributed pricing data for this specific creator. The audience tier classification as 'mid' also plays a role in scaling the base rate. It is important to note that these figures represent an algorithmic estimate and are subject to change as more data becomes available, including community pricing submissions and more extensive historical performance metrics. For a comprehensive explanation of the calculation methodology, including details on niche CPMs and platform multipliers, please visit our /methodology page.