ENHYPEN

About ENHYPEN

ENHYPEN is a South Korean music group with an official YouTube channel that has accumulated 13.7 million subscribers and over 4.6 billion total views across 2,573 published videos. The channel serves as the primary digital hub for the group's official content, including music videos, performance clips, behind-the-scenes material, and other video releases. As a K-pop act, ENHYPEN operates within one of the most globally distributed music audiences on YouTube, with viewership spanning multiple continents and language regions. The channel's scale places it among the largest music creator accounts on the platform, reflecting both the group's fanbase size and the sustained engagement typical of established music acts with international reach. The 4.6 billion cumulative view count indicates consistent content consumption over the channel's operational history, though specific upload frequency and recent performance metrics are not yet available in our tracking system.

ENHYPEN's estimated sponsorship rates

ENHYPEN's estimated rate for an integrated YouTube video advertisement ranges from $12,823 (low) to $32,058 (high), with a typical mid-point estimate of $21,372. This pricing reflects the creator's high audience tier classification and the substantial subscriber base of 13.7 million. The rate estimate is derived algorithmically based on subscriber count, niche-specific CPM benchmarks for music content, and platform-specific format multipliers; it has not yet been calibrated against direct community pricing data. Music creators at this scale typically command rates in the mid-to-high range due to the combination of large, engaged fanbases and the premium CPM rates associated with music-related sponsorships and brand partnerships. The specific rate within the $12,823–$32,058 band will depend on factors including campaign scope, content integration depth, geographic targeting, and the advertiser's category. Prospective partners should consult the /methodology page for a detailed explanation of how the estimate is calculated.

Who should partner with ENHYPEN?

ENHYPEN's 13.7 million subscribers represent a music-focused audience with demonstrated loyalty to K-pop content and the group's official releases. The audience tier classification as 'high' reflects both the absolute subscriber count and the engagement patterns typical of established music acts. Peer creators in the music category—including Anand Audio (14.5 million subscribers), Lokdhun Punjabi (14.6 million), GIMS (14.8 million), and others in the 12–15 million subscriber range—operate at comparable scale, though ENHYPEN's positioning within K-pop distinguishes its demographic composition. The channel's 4.6 billion total views indicate sustained audience interest across a large content library, suggesting viewers return for repeated consumption of music videos and related material. Brand categories likely to align with this audience include music streaming platforms, entertainment merchandise, consumer electronics marketed to younger demographics, fashion and lifestyle brands with music-culture associations, and entertainment-adjacent services. The international distribution of K-pop fandom means brand partnerships may benefit from both domestic South Korean reach and significant overseas viewership, particularly across Asia, North America, and Europe.

ENHYPEN's growth and performance

ENHYPEN's subscriber count was recorded at 13.7 million on the first tracked date (May 11, 2026) and remained at 13.7 million as of the latest snapshot on the same date. With a tracking span of only one day and zero net subscriber change, we do not yet have sufficient historical data to characterize growth trends. Average view counts over the last 30 days are not currently available in our system. To establish meaningful growth analysis, longer-term tracking data will be required.

How our pricing estimate works for ENHYPEN

The rate estimate is calculated algorithmically using a model that multiplies the creator's subscriber count by niche-specific CPM (cost per thousand impressions) benchmarks for music content, then applies platform and format-specific multipliers for YouTube video integration. The estimate reflects typical market conditions for the creator's audience tier and category but has not yet been validated against direct pricing data from brand partnerships (zero community data points inform this estimate). Actual rates may vary based on campaign parameters, advertiser category, content integration style, and seasonal demand. For a complete technical explanation of the estimation model, including how niche CPM is derived and which multipliers apply to different content formats, visit the /methodology page.