DIY Builds

About DIY Builds

DIY Builds is a YouTube channel focused on woodworking projects designed for creators and hobbyists of all skill levels. Based in Canada, the channel has published 285 videos and accumulated 25,748,842 total views across its lifetime. The creator positions the content as accessible—emphasizing that projects are achievable for anyone interested in hands-on woodworking. The channel operates under the domain DIYBuilds.ca, where viewers can find additional resources and contact information. The creator encourages audience engagement through video comments as a primary communication channel. With 206,000 subscribers, DIY Builds operates in the home DIY category, a segment that has grown substantially on YouTube as audiences seek instructional content for home improvement and craft projects. The channel's longevity and view count suggest consistent audience retention and discovery through YouTube's recommendation algorithm, typical of educational DIY content that serves both as immediate how-to reference and long-tail search traffic.

DIY Builds's estimated sponsorship rates

Based on subscriber count, niche CPM benchmarks, and YouTube's standard revenue-sharing structure, DIY Builds commands an estimated integrated sponsorship rate of $396–$989 per video, with a typical rate near $659. This mid-tier pricing reflects the channel's 206,000-subscriber base and the home DIY category's advertiser demand. Home improvement and woodworking content attracts brands in tools, materials, hardware, and home-goods sectors, which typically offer moderate CPM rates compared to finance or tech niches. DIY Builds' rate sits slightly above direct peers like Refresh Home Improvements (196,000 subs) and カミヤ先生のDIY!チャンネル (195,000 subs), and below HouseCalls (232,000 subs), reflecting the tight clustering of subscriber counts in this niche. The estimate is algorithmic and does not account for engagement metrics, audience demographics, or creator negotiation leverage; actual rates may vary based on brand fit, video length, integration depth, and seasonal demand. Refer to the /methodology page for details on how the estimate is calculated.

Who should partner with DIY Builds?

DIY Builds attracts viewers interested in woodworking and home improvement instruction, a demographic that typically skews toward homeowners, renovation enthusiasts, and hobbyists seeking step-by-step project guidance. The channel's 25.7 million total views distributed across 285 videos indicate an average of roughly 90,000 views per video, suggesting moderate but stable audience engagement. Brands that align with this audience include woodworking tool manufacturers, lumber suppliers, hardware retailers, home-improvement platforms, and DIY education services. The home DIY category on YouTube encompasses a broad range of secondary interests—from furniture building to home repair—which creates opportunities for cross-category sponsorships in home décor, smart home devices, and general home-goods e-commerce. Peer channels in the same niche, such as HouseCalls (232,000 subs) and Refresh Home Improvements (196,000 subs), serve overlapping audiences, indicating a healthy market for instructional home-improvement content. Geographic location in Canada may also influence audience composition and advertiser interest, particularly for brands with North American distribution. The channel's emphasis on accessibility suggests an audience ranging from complete beginners to intermediate DIY practitioners.

DIY Builds's growth and performance

DIY Builds was first tracked on 2026-05-12 at 206,000 subscribers. The latest snapshot, also from 2026-05-12, shows 206,000 subscribers, representing no change over a 1-day observation window. This single-day span is insufficient to assess meaningful growth trends or trajectory. Long-term growth patterns cannot be determined from the available data. Average view counts for the last 30 days are not yet available. To establish reliable growth metrics, additional historical snapshots spanning weeks or months would be required.

How our pricing estimate works for DIY Builds

The estimated sponsorship rate is calculated algorithmically using subscriber count, niche-specific CPM (cost per thousand impressions) benchmarks, and platform-specific multipliers for YouTube video integrations. The formula accounts for audience tier classification and content category but does not incorporate real-time engagement data, audience demographics, or brand-specific negotiation factors. This estimate is based on metric estimation with zero community data points (actual creator-reported rates), meaning it reflects statistical modeling rather than observed market transactions. Actual rates depend on factors including video length, integration prominence, audience location, seasonal demand, and brand fit. For a detailed explanation of the algorithmic methodology and multiplier assumptions, visit the /methodology page.