Dividend Guy

About Dividend Guy

Dividend Guy, operating under the handle @dividendguy on YouTube, is a finance content creator based in Canada. The channel is primarily focused on investment strategies, with an emphasis on dividend growth investing. The creator, Mike Heroux, identifies as a French Canadian and former private banker. His content aims to guide viewers through investment processes to achieve financial security, particularly for retirement. The channel's bio highlights a belief in investor empowerment and stress-free investing, steering clear of market fluctuations and noise. As of the latest data, Dividend Guy has published 1,129 videos, accumulating a total of 1,683,670 views. In addition to the YouTube channel, Heroux is associated with several financial platforms, including thedividendguyblog.com, dividendmonk.com, and dividendstocksrock.com, indicating a broader presence in the financial education space. The channel's content is presented for informational purposes, as stated in its disclaimer.

Dividend Guy's estimated sponsorship rates

The estimated rate for an integrated video on the Dividend Guy YouTube channel ranges from $115 to $192, with a typical rate projected at $141. This estimate places Dividend Guy within the nano audience tier. The pricing model factors in a niche CPM band of $45-$75, with an anchor CPM of $55, which is characteristic of the finance category. The views used as a basis for this estimate are 2,560, derived from a subscriber fallback method due to the absence of recent average view data, resulting in a low confidence level for this specific view metric. The rate reflects the channel's focus on a specialized finance niche, which typically commands higher CPMs compared to broader content categories. Factors influencing this rate include the channel's subscriber count of 16,200 and its consistent content output, with over 1,100 videos published. For a detailed breakdown of the algorithmic pricing methodology, including how subscriber counts, niche CPMs, and platform multipliers are applied, refer to the /methodology page.

Who should partner with Dividend Guy?

Dividend Guy's audience consists of individuals interested in finance, specifically dividend growth investing and retirement planning. The content targets those seeking guidance on investment strategies and financial empowerment. Given the channel's focus, potential brand categories that align with this audience include fintech applications, online brokerage services, personal-finance education platforms, and retirement planning tools. The audience is likely to be engaged with long-term investment strategies and wealth accumulation. With 16,200 subscribers, Dividend Guy's channel is comparable in size to other finance creators such as 超保守的な資産管理チャンネル (@familyofficecom), which also has 16,200 subscribers, and 玩股網就是愛玩股 Wantgoo (@wantgooyt), with 16,300 subscribers. This indicates a consistent audience size within this specific niche. The demographic profile is expected to include individuals actively managing their portfolios or planning for future financial milestones, such as retirement. The channel's Canadian base may also suggest a segment of the audience with an interest in Canadian market specifics, although the primary language is not specified.

Dividend Guy's growth and performance

As of the latest available data, Dividend Guy's subscriber count was 16,200. The channel was first tracked on 2026-05-28, at which point it also reported 16,200 subscribers. The latest snapshot, taken on the same day, shows no change in subscriber count, indicating a delta of +0 subscribers over a one-day span. We do not yet have historical view count data or average views for the last 30 days to provide a more comprehensive analysis of recent growth trends. The current data only provides a single point of reference for subscriber numbers, limiting the ability to assess long-term or short-term growth trajectories. Future snapshots will enable a more detailed evaluation of subscriber and view count changes over time.

How our pricing estimate works for Dividend Guy

The estimated rates for Dividend Guy are generated through an algorithmic model that considers several key factors. This model calculates a price range based on the creator's subscriber count, the typical Cost Per Mille (CPM) for the finance niche, and specific multipliers applied for the YouTube platform and video integration format. The niche CPM band for finance is currently set between $45 and $75, with an anchor of $55, reflecting the value of this specialized audience to advertisers. For Dividend Guy, the estimate utilized 2,560 views, which were derived using a subscriber fallback method due to the absence of recent average view data, resulting in a low confidence level for this particular view metric. The channel's classification within the nano audience tier also influences the final rate. This methodology aims to provide a data-driven estimate of potential creator compensation. A comprehensive explanation of the algorithms, data sources, and confidence levels used in these calculations is available on our /methodology page.