Dividend Growth Investing
@dividendgrowthinvesting
My name is Jake. My wife and I reached Barista F.I.R.E. in 2023 at the age of 37. JL Collins pioneered the idea of investing into VTSAX (VTI) as the simple path to wealth. Inspired by JL Collins, I created the simple path to wealth with dividend investing to reach financial independence. I believe those seeking to live off of a dividend portfolio should adopt a similar approach as suggested by JL Collins. My take on the simple path to wealth with dividend investing is to buy SCHD and DGRO, buy as much as you can whenever you can and hold them forever.
82.4K
Subscribers
7.16M
Total views
391
Videos
4.89K
Avg views (recent)
15-video sample · 2026-07-23
Estimated rate · Integrated video
Avg views · niche CPM · High confidenceLow
$220
Typical
$269
High
$367
- Niche CPM
- $45–75anchor $55
- Avg views
- 4,889per recent video
- Format mult
- 1.00×
- Exclusivity
- No exclusivitybaseline
Estimated · benchmark only · not claimed by creator. How this works →
Influence profile
Display only · not a price input- Size tier
- Micro (50K–100K)
- Activity
- Healthyratio 0.059 · n=15
- Niche
- Finance
- Country · language
- United States· en
- US equities coverage
- Tracked
- SEC §17(b) disclosure
- Not assessed
About Dividend Growth Investing
Dividend Growth Investing, operating under the handle @dividendgrowthinvesting on YouTube, is a US-based creator focused on personal finance, specifically dividend investing strategies. The channel is managed by Jake, who achieved Barista F.I.R.E. (Financial Independence, Retire Early) in 2023 at age 37 alongside his wife. The core philosophy of the channel is inspired by JL Collins' "simple path to wealth" concept, adapted for dividend investing. Jake advocates for a straightforward approach: investing in exchange-traded funds (ETFs) such as SCHD and DGRO, buying consistently, and holding them long-term. This strategy aims to enable viewers to generate income from a dividend portfolio for financial independence. The channel has published 382 videos, accumulating a total of 7,056,756 views and attracting 82,100 subscribers. Content is primarily educational, guiding viewers through the principles and practical application of dividend-focused investment strategies.
Dividend Growth Investing's estimated sponsorship rates
An integrated video on the Dividend Growth Investing YouTube channel is estimated to range from $635 to $1,059, with a typical rate of $777. This pricing reflects the channel's classification within the micro-influencer tier, characterized by its subscriber count of 82,100. The finance niche generally commands a higher CPM (cost per mille, or cost per thousand views) compared to many other content categories, with an estimated band of $45-75 and an anchor CPM of $55. This elevated CPM is a significant factor in the rate calculation, reflecting the value advertisers place on reaching an audience interested in financial topics. The estimated views used in this calculation are 14,121, derived from a subscriber-based fallback, indicating a low confidence level in this specific view metric. Factors that can influence a creator's rate include audience engagement, content quality, production value, and the specific integration requirements of a brand campaign. For a detailed breakdown of how these rates are calculated, refer to our comprehensive methodology page.
Who should partner with Dividend Growth Investing?
The audience for Dividend Growth Investing primarily consists of individuals interested in personal finance, investment strategies, and financial independence. Given the channel's focus on dividend investing, viewers are likely seeking long-term wealth accumulation strategies, income generation from investments, and guidance on achieving financial independence or early retirement. This demographic often shows interest in specific financial products and services. Relevant brand categories for partnerships include fintech applications, online brokerage platforms, personal finance education services, investment research tools, and financial planning software. The content's emphasis on specific ETFs like SCHD and DGRO suggests an audience that is either actively investing or in the process of learning how to invest in the stock market. Peer channels in the finance niche, such as Valérie (@valerie_invest) with 82,200 subscribers and 退休大叔的真心話 (@退休大叔的真心話) with 82,000 subscribers, cater to a similar demographic, indicating a shared interest in actionable financial advice and investment insights among these creator communities.
Dividend Growth Investing's growth and performance
Dividend Growth Investing's subscriber count was first tracked on 2026-05-28, recording 82,100 subscribers. The latest snapshot, taken on the same date, shows the subscriber count remaining at 82,100. Over this one-day tracking period, the channel experienced a delta of +0 subscribers. We do not yet have historical data to provide a comprehensive trend analysis of subscriber growth over an extended period. Similarly, average view data for the last 30 days is not available at this time. Future tracking will provide a clearer picture of the channel's growth trajectory and audience engagement patterns.
How our pricing estimate works for Dividend Growth Investing
The estimated rates for Dividend Growth Investing are generated through an algorithmic model that considers several key variables. These include the creator's subscriber count, the typical CPM (Cost Per Mille) for their primary content niche (finance), and platform-specific multipliers for YouTube. The model also accounts for format multipliers, as different content types (e.g., dedicated videos vs. integrated mentions) can command different rates. The niche CPM band for finance is estimated between $45 and $75, with an anchor value of $55, reflecting the higher value associated with this content category. The current estimate is based on 14,121 views, derived from a subscriber-based fallback, which indicates a low confidence level for this specific view projection. This algorithmic approach provides a data-driven estimate of potential earnings. For a comprehensive explanation of our methodology, including how each variable is weighted and calculated, please refer to the /methodology page on our website.