二宮こずえ -Cozway Channel-

About 二宮こずえ -Cozway Channel-

二宮こずえ (Cozue Ninomiya) operates the Cozway Channel, a lifestyle and fashion-focused YouTube presence with 217,000 subscribers and 51.5 million total views across 198 published videos. Based in Tokyo, Japan, Ninomiya was born in 1981 and frames her channel around five explicit goals: maintaining an active, playful relationship with her two children (ages 15 and 13), modeling aspirational motherhood, sustaining health through her 40s, building toward an accomplished 60s, and mastering contemporary fashion presentation. The channel's core premise centers on refusing to abandon personal ambitions with age—a positioning that distinguishes it within the lifestyle category by emphasizing intentional self-development across multiple life domains simultaneously. Her content documents daily life through this lens of deliberate aspiration rather than passive documentation. Ninomiya is represented by Sony Music Solutions' Media Plus Company division (anyshe), indicating professional management and brand partnership infrastructure. She maintains supplementary presence on Instagram and Threads, extending audience engagement beyond YouTube's primary platform.

二宮こずえ -Cozway Channel-'s estimated sponsorship rates

Estimated partnership rates for integrated video sponsorships range from $339 (low) to $564 (typical) to $846 (high), positioning Ninomiya in the mid-tier audience classification. This pricing reflects her 217,000-subscriber base within the lifestyle category, where niche CPM (cost per thousand impressions) varies based on audience composition, geographic concentration, and content format. Japanese creators in the lifestyle space typically command rates influenced by advertiser demand in the Japanese market, brand-safety considerations, and audience demographics. Her subscriber count places her near direct peers including Milaine's Vlogs (224,000 subs) and Pekeng Bombay Vlog (212,000 subs), though rate variation among similarly-sized creators depends on factors beyond raw subscriber count—including audience engagement patterns, content category specificity, and historical brand partnership performance. The estimate is algorithmic and does not reflect negotiated rates for specific campaigns; actual pricing depends on deliverables, exclusivity terms, and brand requirements. Refer to the /methodology page for details on how the estimate is calculated.

Who should partner with 二宮こずえ -Cozway Channel-?

Ninomiya's 217,000 subscribers align primarily with lifestyle and fashion-oriented brand categories, including apparel and accessories, beauty and skincare, wellness and fitness, home and domestic products, and family-oriented consumer goods. Her positioning as a mother of teenagers aged 13 and 15 creates secondary appeal to parenting-focused brands, educational services, and products marketed toward family decision-makers. The fashion component of her channel—explicitly stated as one of her five core goals—suggests receptivity from fashion retailers, styling services, and wardrobe-curation platforms. Her age demographic (born 1981, currently mid-40s) and explicit focus on healthy aging and aspirational middle-age living create alignment with wellness brands, skincare lines, and products marketed to women in their 40s and beyond. The Tokyo-based, Japanese-language context indicates an audience concentrated in Japan, making her particularly valuable for brands with Japanese market focus or expansion goals. Peer creators at similar scale (Milaine's Vlogs at 224,000 subs, La Increible India at 211,000 subs) operate in comparable lifestyle niches, though Ninomiya's specific positioning around age-positive, multi-goal personal development differentiates her audience composition and brand-fit profile.

二宮こずえ -Cozway Channel-'s growth and performance

Snapshot data spans only one day (May 12, 2026), with subscriber count holding steady at 217,000 across both the first tracked and latest recorded measurement. This single-point observation provides insufficient basis for growth-rate analysis or trajectory assessment. Average view counts for the last 30 days are not yet available in the dataset. To establish meaningful growth patterns, longer historical tracking across weeks and months would be required. Current data confirms the channel's present scale but does not indicate acceleration, deceleration, or seasonal variation in audience acquisition.

How our pricing estimate works for 二宮こずえ -Cozway Channel-

The algorithmic price estimate derives from a formula incorporating subscriber count (217,000), niche-specific CPM (cost per thousand impressions) calibrated to the lifestyle category, and platform/format multipliers specific to YouTube integrated video sponsorships. The estimate has not been validated against community-reported rates, as zero data points from brand partnerships or creator disclosures are currently available for this channel. This means the estimate reflects model-based prediction rather than observed market transactions. For a detailed explanation of CPM calibration, category adjustments, and format multipliers, see the /methodology page. Actual partnership rates depend on negotiated terms, audience engagement metrics, brand safety alignment, and campaign-specific deliverables.