채르니Chaerny

About 채르니Chaerny

채르니 (Chaerny) is a South Korean beauty creator operating on YouTube with 92,400 subscribers and 40.46 million total views across 492 published videos. The channel focuses on beauty reviews, cosmetic recommendations, and personal beauty experiences. According to the channel bio, the creator has professional background in video design and cosmetics product development, positioning the content within informed consumer perspective rather than pure entertainment.

The channel targets an audience referred to as "바이엘" (viewers/supporters) with an emphasis on shared growth and community building. Content strategy centers on documenting personal beauty preferences and experiences while helping viewers make informed cosmetic choices. The creator maintains active presence across multiple platforms including Instagram (@chaerny.chaeeun) and TikTok (@chaerny.chaeeun), with business inquiries directed to chaerny.team@gmail.com.

With nearly 500 videos published, the channel demonstrates consistent content production focused on the Korean beauty market and broader East Asian beauty trends. The aesthetic and tone of the channel emphasize accessibility and relatability, positioning Chaerny as a peer-to-peer beauty advisor rather than an aspirational lifestyle figure.

채르니Chaerny's estimated sponsorship rates

Estimated integrated video rates for 채르니 range from $388 (low) to $970 (high), with a typical rate of $647 per sponsored video placement on YouTube. This pricing reflects the creator's subscriber base of 92,400 and the niche CPM characteristics of the beauty category on the platform.

The rate positioning places Chaerny in the lower-mid tier relative to comparable beauty creators in the region. Peer creators with similar or slightly larger audiences—including 박비비 VIVI (124,000 subscribers) and 뷰티트레이너 쭈언니 (130,000 subscribers)—typically command rates in overlapping ranges, though exact pricing varies by engagement metrics, audience geography, and content format. The estimate is calibrated to the creator's current subscriber count and the algorithmic CPM multipliers applied to the beauty category.

Rates are algorithmic estimates based on publicly available metrics and do not reflect negotiated deals, seasonal adjustments, or creator-specific premiums for high-engagement content. Actual rates depend on campaign scope, exclusivity terms, and brand fit. For detailed methodology on how these figures are calculated, see the /methodology page.

Who should partner with 채르니Chaerny?

채르니's audience consists primarily of beauty-conscious consumers in South Korea and Korean-speaking markets, with secondary reach into broader East Asian beauty communities. The 40.46 million total views indicate sustained audience engagement across nearly 500 videos, though current snapshot data does not provide granular demographic breakdowns or recent engagement rates.

Brand categories most aligned with this creator's audience include cosmetics brands (both mass-market and prestige), skincare product lines, beauty tools and accessories, and personal care companies targeting female consumers aged roughly 18–40. The creator's professional background in cosmetics product development suggests credibility with brands seeking informed, category-literate endorsements rather than pure lifestyle positioning.

Comparable creators in the beauty niche—such as Magali Bertin (112,000 subscribers) and 뷰티트레이너 쭈언니 (130,000 subscribers)—serve overlapping audiences, though regional and language differences segment the market. Chaerny's Korean-language content and focus on personal experience-sharing position the channel for partnerships with Korean beauty brands, international brands with Korean market presence, and cosmetics education platforms. The emphasis on recommendations and reviews suggests audience interest in decision-support content rather than trend-driven or entertainment-first beauty content.

채르니Chaerny's growth and performance

Growth snapshot data spans only one day (May 12, 2026), showing the creator at 92,400 subscribers with no change recorded during that period. This single-point measurement provides insufficient basis for assessing growth trajectory, acceleration, or seasonal patterns. Average view counts for the last 30 days are not yet available in the tracking database.

To establish meaningful growth analysis, longitudinal data across multiple months would be required. Creators in the beauty category typically exhibit variable growth patterns depending on content release frequency, viral performance of individual videos, and seasonal beauty trends. The creator's 492 published videos and 40.46 million cumulative views suggest sustained audience building over the channel's lifetime, but current snapshot history does not permit quantification of recent momentum.

How our pricing estimate works for 채르니Chaerny

The estimated rate range ($388–$970, typical $647) is calculated algorithmically using the formula: subscriber count × niche CPM × platform multiplier × format multiplier. For 채르니, the estimate is based on 92,400 YouTube subscribers, beauty category CPM benchmarks, and YouTube integrated video placement multipliers. The estimate carries a "low" audience tier classification, reflecting the subscriber count relative to macro-influencer thresholds.

This is an algorithmic estimate, not a negotiated rate. It does not account for creator-specific premiums, engagement quality, audience geography nuances, or deal-specific terms. The estimate is calibrated to zero community data points (no prior sponsored deals reported), meaning it relies entirely on public metrics and category benchmarks. Actual rates may vary significantly based on campaign scope, exclusivity, and brand fit. For complete methodology documentation, including CPM assumptions and multiplier tables by platform and format, visit the /methodology page.