Car and Driving - Car Reviews

About Car and Driving

Car and Driving is a UK-based automotive review channel with 373,000 YouTube subscribers and a publishing history spanning over four decades. The channel began as a print publication producing vehicle reviews for newspapers before transitioning to video content a decade ago. The creator now maintains a library of more than 2,000 video reviews alongside written articles and imagery, positioning itself as a content supplier for automotive companies seeking review material for websites and social media distribution.

With 39,788,675 total views across 2,660 published videos, the channel demonstrates consistent output in the automotive review vertical. The long-form review format and established archive suggest an audience seeking detailed vehicle assessments rather than entertainment-focused automotive content. The stated business model—licensing reviews and supplementary content to automotive brands—indicates a B2B service orientation alongside direct audience monetization.

Car and Driving's estimated sponsorship rates

Car and Driving's estimated sponsorship rate for an integrated YouTube video ranges from $806 to $2,014, with a typical rate of $1,343. This mid-tier pricing reflects the channel's 373,000-subscriber base within the automotive niche, where audience composition and advertiser demand differ from broader entertainment categories.

The rate estimate is calibrated to the creator's subscriber count, niche CPM benchmarks for automotive content, and YouTube's platform economics. Automotive audiences typically attract strong advertiser interest from vehicle manufacturers, insurance providers, and aftermarket parts suppliers, supporting rates in this range. The channel's positioning as a review authority—rather than entertainment or lifestyle content—may support premium rates within its subscriber tier, though the estimate carries no community-validated data points.

Peers at similar scale include Visual Car Reviews (399,000 subscribers) and The Car Care Nut Reviews (401,000 subscribers), both operating in the same niche and subscriber band. Exact rate comparisons across peers are not available; creators should consult the methodology page for details on how subscriber count, niche CPM, and format multipliers combine to produce the estimate.

Who should partner with Car and Driving?

Car and Driving attracts viewers interested in detailed vehicle reviews and automotive assessment content. The 39.7 million total views distributed across 2,660 videos indicates an audience consuming review-format content at scale, with average video performance suggesting moderate but stable viewership per upload.

Brand fit centers on automotive manufacturers, dealership networks, insurance companies, and automotive service providers. Secondary opportunities exist within automotive finance (vehicle loans, lease platforms), parts and accessories retailers, and automotive education platforms. The channel's stated service model—licensing reviews to automotive companies for their own marketing use—indicates receptiveness to B2B partnerships alongside traditional sponsorship arrangements.

The UK geographic origin and English-language content position the channel within the British and Commonwealth automotive markets, where vehicle preferences, regulatory focus, and brand availability differ from North American or European mainland audiences. Advertisers targeting UK drivers, European right-hand-drive markets, or English-speaking automotive enthusiasts would find audience alignment. Peer channels at similar scale—Car Maniac (368,000 subscribers) and Imotorium VLOG (313,000 subscribers)—serve comparable automotive review audiences, though individual audience composition and engagement patterns vary.

Car and Driving's growth and performance

Car and Driving was first tracked by InfluencerUnion on 2026-05-12 at 373,000 subscribers. The latest snapshot, also dated 2026-05-12, shows no change in subscriber count over the one-day span. This single data point provides insufficient basis for growth-rate analysis. Longer-term subscriber trajectory, monthly growth rates, and seasonal patterns are not yet available in our tracking history. Creators and brands interested in this channel's growth momentum should request extended historical data or monitor future snapshots to establish meaningful trend analysis.

How our pricing estimate works for Car and Driving

The rate estimate is algorithmic, derived from the creator's subscriber count (373,000), niche CPM benchmarks for automotive content on YouTube, and platform/format multipliers detailed on our methodology page. The estimate reflects typical integrated-video sponsorship arrangements and does not account for exclusivity, usage rights, geographic restrictions, or custom deliverables that may adjust final pricing. The mid-tier audience classification reflects subscriber count relative to the automotive niche distribution. Because this estimate is calibrated to zero community data points (no prior sponsored deals reported), it carries wider uncertainty than creator profiles with validated sponsorship history. For detailed explanation of CPM assumptions, platform multipliers, and how subscriber count translates to rate ranges, visit the /methodology page. Actual rates should be negotiated directly with the creator.