Caleb Hammer
@calebhammer· YouTube·Finance·United States· data refreshed 2026-11-04View channel ↗- Subscribers
- 4.06M
- Average views
- 888.9K last 4 videos
- 90-day growth
- +13.7%
- Brand partners seen
- 2
The least a brand should pay for a dedicated video here:
$•,•••| Integration (60–90 s) | $••• |
|---|---|
| Short / Reel | $••• |
- ☐ Owns the channel
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About Caleb Hammer
Caleb Hammer (@calebhammer) is a finance creator on YouTube based in United States, with 4.06M subscribers, 4.82B total views and 5.1K videos.
Having the conversations that I wish someone had with me over a decade ago. Top 10 viewed/listened to podcast online- #1 in Finance. #1 membership on YouTube. Download Dollarwise.
Caleb Hammer (@calebhammer) is a prominent YouTube creator operating within the finance sector. His content strategy centers on providing candid financial guidance, characterized by his stated mission of having the conversations he wishes he had access to a decade prior.
Beyond his core YouTube presence, Hammer maintains a high-ranking position in the podcasting industry, currently holding the number one spot in the finance category for online listening. His channel also features a membership program that ranks first on the YouTube platform, indicating a high level of viewer loyalty and willingness to engage with premium content offerings. Hammer has also expanded his ecosystem to include the digital tool 'Dollarwise.' His content is primarily focused on personal finance, budgeting, and debt management, delivered through a high-volume production schedule. As a creator, Hammer occupies the 'mega' audience tier, a classification determined by his substantial subscriber count and consistent engagement metrics. His output is characterized by long-form financial audits and educational content, which distinguishes his channel from more traditional, news-based financial reporting outlets. The scale of his operations, combined with his top-tier ranking in podcasting, positions him as a central figure in the modern personal-finance education space.
Who should partner with Caleb Hammer?
Caleb Hammer’s audience is primarily composed of individuals interested in personal finance, debt management, and wealth building. Given the nature of his content—which frequently involves analyzing the financial habits of guests—the channel attracts viewers who are looking for actionable advice or relatable case studies regarding financial health. This demographic is highly valuable to brands in the fintech, banking, and investment sectors.
However, Hammer’s specific focus on the 'financial audit' format creates a unique viewer profile that is more likely to engage with budgeting software, credit monitoring services, and high-yield savings account providers. The audience is characterized by a high degree of financial literacy or an active desire to improve their financial situation, making them a prime target for brands that offer practical financial utility.