Aaj Tak

About Aaj Tak

Aaj Tak is India's largest Hindi-language news channel, operating both as a traditional broadcast network and a major YouTube presence. The channel publishes breaking news, live coverage, and reporting across politics, entertainment, Bollywood, business, and sports. With 75.1 million YouTube subscribers and 45.9 billion total views across 653,831 published videos, Aaj Tak functions as a high-volume news aggregator and live-streaming platform for Hindi-speaking audiences across India and the diaspora. The channel's editorial focus centers on same-day news cycles and continuous live broadcasts, reflected in its exceptionally large video catalog. Aaj Tak maintains a dedicated website at aajtak.in and uses hashtags including #hindinews, #newsinhindi, #hindisamachar, and #breakingnews to organize content discovery. The channel's scale and consistency in the Hindi news vertical position it as a primary source for real-time information in a market where Hindi-language digital news consumption has grown substantially over the past decade.

Aaj Tak's estimated sponsorship rates

Aaj Tak's estimated sponsorship and integration rates for YouTube video placements range from $48,665 (low) to $121,662 (high), with a typical rate of $81,108 per integrated video. This pricing reflects the channel's position in the high audience tier, driven primarily by its 75.1 million subscriber base. The rate structure is substantially higher than smaller news peers—for example, Zee Business (6.35 million subscribers) and ARTE (4.85 million subscribers) operate at lower price points due to audience scale differences. Aaj Tak's rates are comparable to other major Indian news channels like ABP NEWS (50.7 million subscribers) and IndiaTV (50.6 million subscribers), which occupy similar market positions. The pricing model accounts for the Hindi-language news niche, which commands specific CPM rates based on advertiser demand in the Indian market, as well as YouTube's platform-specific multipliers for video format and audience geography. Rates are algorithmic estimates based on subscriber count and niche factors; actual pricing may vary based on campaign scope, exclusivity, and direct negotiation. See the /methodology page for the full pricing calculation framework.

Who should partner with Aaj Tak?

Aaj Tak's 75.1 million subscribers are predominantly Hindi-speaking audiences in India, with secondary reach among diaspora communities and non-native Hindi speakers seeking Indian news coverage. The channel's audience composition skews toward news consumers interested in domestic politics, entertainment industry reporting, and business/financial news—categories that drive consistent viewership across Indian demographics. Primary advertiser categories likely include political campaigns, financial services (banking, investment platforms, insurance), consumer goods, automotive, real estate, and entertainment/streaming services. Secondary opportunities exist in educational content, e-commerce, and government messaging. The channel's massive video catalog (653,831 published videos) and 45.9 billion lifetime views indicate sustained engagement across multiple audience segments and time zones. Compared to peers like ABP NEWS and IndiaTV, which maintain similar subscriber counts, Aaj Tak's content distribution strategy emphasizes volume and real-time coverage, suggesting an audience that values frequent updates and live programming. The Hindi-language focus creates a distinct advertiser base from English-language news channels, with particular strength among brands targeting tier-2 and tier-3 Indian cities and rural markets where Hindi remains the primary media language.

Aaj Tak's growth and performance

Aaj Tak's subscriber count was recorded at 75.1 million on May 11, 2026, with no change observed over the one-day tracking span available. This snapshot represents a single data point in the channel's history; longer-term growth trajectory data is not yet available in our records. Average view counts for the last 30 days are also not currently tracked. To establish meaningful growth patterns, additional historical snapshots across weeks and months would be required. The channel's exceptionally large video catalog (653,831 videos) and cumulative view total (45.9 billion) indicate sustained production and audience engagement over its operational history, but granular growth metrics remain unavailable.

How our pricing estimate works for Aaj Tak

Aaj Tak's estimated sponsorship rates are calculated algorithmically using the channel's subscriber count (75.1 million), niche-specific CPM benchmarks for Hindi-language news content, and YouTube platform multipliers for video format and audience geography. The model does not rely on direct pricing data from the creator; instead, it infers market rates based on comparable channels, advertiser demand patterns in the news vertical, and historical rate data across similar audience tiers. The estimate is classified as high-confidence within the algorithmic framework, though it carries a calibration note of zero community data points—meaning no direct rate confirmations from brand partnerships have been recorded yet. Actual rates may differ based on campaign specifics, exclusivity agreements, content integration depth, and direct negotiation. For a detailed explanation of the pricing formula, multipliers, and confidence intervals, see the /methodology page.