Utsuさん

About Utsuさん

Utsuさん operates @3utsu, a Japanese education channel focused on career development and professional guidance. With 239,000 subscribers and 84,075,467 total views across 1,579 published videos, the channel positions itself as Japan's largest career-formation resource. The creator has published two books: "人生の目的論" (Life Purpose Theory) for job-seeking students and "適職の結論" (The Conclusion on Suitable Careers) for working professionals. The channel maintains a strict editorial independence policy—the creator explicitly declines all corporate sponsorships and accepts media appearances only from NHK, regional television stations in Shikoku, and newspaper organizations. Educational institutions and corporate training departments may use videos for non-commercial purposes without permission requests. The channel participates in Amazon Associates, generating referral revenue through product links. This combination of high subscriber engagement, published expertise, and deliberate distance from commercial partnerships positions the channel as an authoritative voice in Japanese career education.

Utsuさん's estimated sponsorship rates

Utsuさん's estimated rates for integrated YouTube video sponsorships range from $631 to $1,577, with a typical rate of $1,052. This mid-tier pricing reflects the creator's 239,000-subscriber base and the education niche's typical CPM structure. The estimate is algorithmic, based on subscriber count and category-specific multipliers; it does not incorporate direct rate-card data. Peer creators in the education category—Study with Yogesh (234,000 subs), Coder Army (250,000 subs), Profe Luis Conchas (251,000 subs), and The Study Zone (251,000 subs)—operate in similar subscriber ranges and would likely command comparable rates. However, Utsuさん's explicit refusal of corporate partnerships means sponsorship opportunities are not available through standard influencer-marketing channels. The creator accepts only media partnerships with public broadcasters and print outlets. Brands seeking association with the channel must approach through those institutional pathways rather than direct creator negotiation. Affiliate revenue through Amazon Associates represents the primary monetization mechanism outside of YouTube's standard ad-share model.

Who should partner with Utsuさん?

Utsuさん's audience consists primarily of Japanese students and early-career professionals seeking guidance on job selection, career trajectory, and professional development. The channel's focus on career formation and life purpose appeals to two distinct segments: pre-employment students preparing for job entry and established workers evaluating career transitions. The 84,075,467 total views indicate sustained audience engagement across a large video library. Relevant brand categories for this audience include recruitment platforms, career-coaching services, professional development software, educational technology, job-search applications, and business literature publishers. Financial-services companies targeting young professionals—particularly those offering investment education or retirement planning—align with the audience's lifecycle stage. Japanese language-learning platforms and international career-development services may also find resonance. The creator's published books suggest an audience comfortable with long-form educational content and willing to invest in premium career resources. Unlike peers such as Study with Yogesh or Coder Army, which focus on academic subjects or technical skills, Utsuさん addresses the broader career-strategy and professional-identity domain, attracting viewers at decision inflection points rather than routine skill-building.

Utsuさん's growth and performance

Growth data is limited to a single snapshot. The channel was first tracked on 2026-05-12 at 239,000 subscribers, with the latest measurement on the same date also showing 239,000 subscribers. This one-day observation window provides no basis for calculating subscriber velocity or trend direction. Historical view-count data and longer-term growth patterns are not yet available in the database. To assess whether the channel is in an expansion, plateau, or decline phase, additional snapshots spanning weeks or months would be required.

How our pricing estimate works for Utsuさん

The rate estimate is algorithmic, derived from subscriber count (239,000), niche category (education), and platform-specific multipliers for YouTube video integrations. The calculation applies a standard CPM range typical of the education category, adjusted for audience geography and format. This produces a low-to-high range rather than a fixed quote. The estimate does not incorporate direct rate-card submissions, brand-deal history, or negotiated pricing from the creator. For a detailed explanation of the CPM multipliers, tier classifications, and formula structure, see the /methodology page. Peer comparisons use creators in the same category with similar subscriber counts to contextualize the estimate's reasonableness.