Guide
How to find home & lifestyle influencers
Home decor, DIY, real estate, and everyday-life vlogging.
1. Know what you're actually looking for
“Home & Lifestyle influencer” covers a wide range of audience sizes. InfluencerUnion currently indexes 198 real home & lifestyle creators, split roughly as: 77 nano (10K–50K), 30 micro (50K–100K), 61 mid (100K–500K), 11 macro (500K–1M), and 19 mega (1M+). Smaller creators typically have higher engagement rates and lower cost per collaboration; larger ones offer reach but usually cost more and respond to fewer inbound pitches.
2. Budget realistically
Budget varies by creator tier and deliverable type. Posting a real listing with your actual budget is the fastest way to find out what it can get you — creators self-select based on the number you post.
3. Verify before you commit
Self-reported follower counts and screenshots are easy to inflate. Check a creator's real subscriber count and average views against independently captured platform data before agreeing to a rate — a creator whose average views are far below their subscriber count may have a bought or inactive audience.
4. Post once, let creators apply to you
Instead of cold-messaging creators one by one, post your collaboration and let home & lifestyle creators who already match your category apply directly. Posting opportunities, receiving applications and contacting creators are free on InfluencerUnion, with no commission on the deal.