Upstox

About Upstox

Upstox is a prominent finance-focused creator operating on YouTube under the handle @upstoxofficial. Based in India, the channel serves as an educational resource for wealth building, targeting a broad audience from beginner investors to experienced market participants. The content strategy centers on simplifying complex financial topics, including investments across stocks, mutual funds, IPOs, gold, bonds, options, futures, commodities, and currencies. With a stated mission to empower Indians with financial knowledge and tools, Upstox produces content designed to be clear, engaging, and free of jargon. The channel has published 2,673 videos to date, accumulating a total of 2,026,486,132 views. As of the latest data, Upstox has achieved a significant milestone with 1,000,000 subscribers, positioning it within the mega-tier of creators. The platform emphasizes providing daily market updates and IPO breakdowns, catering to ongoing investor needs. While the primary language is not explicitly stated, the target demographic and content focus suggest a strong presence within the Indian financial education landscape.

Upstox's estimated sponsorship rates

The estimated rate for a sponsored video integration on the Upstox YouTube channel ranges from $1,530 to $2,550, with a typical rate around $1,870. This pricing reflects the channel's position within the finance niche, which commands a higher CPM band, estimated between $45 and $75, with an anchor CPM of $55. The valuation is primarily driven by Upstox's substantial audience size, currently at 1,000,000 subscribers, placing it in the mega-tier of creators. The finance category generally attracts premium advertising rates due to the high commercial intent and disposable income of its audience, making it attractive for brands in fintech, investment services, and related sectors. The estimated views used for this calculation are 34,000, based on a subscriber fallback model, indicating a low confidence level in the view count history available. The specific format of an integrated video, which often involves a more seamless brand mention within the creator's regular content, also influences the pricing. Geographic targeting, with a primary audience in India, contributes to the overall rate structure, as certain markets have distinct advertising values. The rate also considers the high volume of content produced, with 2,673 videos published, suggesting consistent engagement with its audience.

Who should partner with Upstox?

The audience for Upstox, primarily located in India, consists of individuals interested in personal finance, investment strategies, and wealth management. With 1,000,000 subscribers, the channel attracts a broad demographic, from novice investors seeking foundational knowledge to experienced market participants looking for advanced insights and daily market updates. This diverse appeal makes Upstox a suitable partner for brands in specific financial categories, such as fintech applications, online brokerage platforms, personal-finance education services, and investment advisory firms. The content's focus on simplifying complex topics like stocks, mutual funds, IPOs, and commodities suggests an audience actively engaged in making informed financial decisions. Peer creators in the finance niche, such as Thai Pham (@thaiphamofficialvn) and STOCK MARKET CLASSES (@stockmarketclasses), also cater to similar segments, indicating a competitive but highly engaged market for financial content. The channel's bio explicitly mentions serving '1 crore+ Indians,' reinforcing its strong domestic market focus and relevance for brands targeting the Indian consumer base interested in financial products and services. The consistent output of 2,673 videos further solidifies its role as a reliable source of financial information for its dedicated viewership.

Upstox's growth and performance

Upstox's subscriber growth data currently provides a limited historical view. The channel was first tracked on 2026-06-11, at which point it had 1,000,000 subscribers. The latest snapshot, also recorded on 2026-06-11, shows the same subscriber count. This indicates a tracking span of one day, with a delta of zero subscribers recorded within this brief period. We do not yet have a comprehensive view-count history or average views for the last 30 days to provide a more detailed analysis of recent growth trends. However, reaching 1,000,000 subscribers signifies a substantial and established presence in the finance content niche. Future data collection will enable a more granular assessment of subscriber acquisition rates and viewership trends over time, providing deeper insights into the channel's growth trajectory.

How our pricing estimate works for Upstox

The estimated pricing for a sponsored integration on the Upstox YouTube channel is derived from an algorithmic model. This model calculates a rate based on several key factors, including the creator's subscriber count, the specific niche CPM (Cost Per Mille) associated with the finance category, and platform-specific multipliers for YouTube and the video format. For Upstox, the calculation utilizes its 1,000,000 subscribers and an anchor CPM of $55, which falls within the $45-75 band typical for finance content. The model also considers an estimated view count of 34,000, which in this instance is a fallback estimate based on subscriber numbers due to the absence of detailed view history, resulting in a low confidence level for this specific input. This methodology aims to provide a data-driven, objective valuation for brand partnerships. A comprehensive explanation of the underlying algorithms, data sources, and confidence metrics used in these estimations is available for review on our dedicated methodology page at /methodology.