Pricing
Buy-side intelligence, priced
the way buy-side professionals price their own work.
Per-report or subscription. Clean whole numbers, no psychological pricing. Revenue is buyer-side only — creators never pay for favorable assessments.
Single Dimension
One dimension on one creator.
- Any one of the 12 due-diligence dimensions
- One specific concern to validate
- Same data, same methodology as the full report
One-off lookups.
Talk to us →Full 12-Point Report
Most commonAll 12 dimensions on one creator.
- Full per-creator dossier
- All four layers — Value · Safety · Fit · Record & Readiness
- Live + Live-partial + scaffolded in-development items
First serious evaluation of a creator.
Talk to us →Starter
Regular agency / IR usage.
- 3 full 12-point reports per month
- Unlimited single-dimension lookups
- Cheaper per-report than buying singly
Agencies and IR teams pulling reports each negotiation.
Talk to us →Professional
High-volume agencies, multi-creator IR programs.
- 8 full reports per month
- Priority queue
- Report archive across the team
When you re-check fair price + risk on many creators.
Talk to us →Enterprise
High volume · API · SLA · custom dimensions.
- High-volume reports and dimension lookups
- API access (REST + bulk)
- SLA + named contact
- Custom dimensions on request
- API access path for Videoster and large clients
Enterprise and strategic partners.
Talk to us →On subscriptions
Why subscriptions cost less per report
Buyer-side intelligence is a recurring need — every negotiation re-checks fair price, risk, and compliance. Subscription tiers are priced so the included reports cost less per report than buying singly. If you'll query more than twice a month, Starter beats per-report.
On placeholders
3 and 8 are placeholders
The included-reports counts on Starter and Professional are placeholders to be tuned against unit cost and observed buyer behavior. Numbers will move as we calibrate — but always in clean whole counts, never $X99-style anchors.
Why creators don't pay
Objectivity is the moat
IU's value to a buyer is its neutrality. Taking money from a creator to produce a favorable report would destroy that — the credit-rating-agency conflict-of-interest pattern. Creators can claim their profile to correct data. They cannot buy a favorable assessment.
Talk to us about access.
No self-serve checkout yet. Every tier above routes to the same contact form — we'll set you up with the right access path for your team.