Product
The 12-Point
Due Diligence
A structured per-creator dossier across 12 dimensions in 4 layers. Live items are scored from the index today. In-development items are scaffolded with explicit not_assessed placeholders until the data is captured — because objectivity, not coverage theater, is the moat.
01 · Layer
Value Layer
Is this creator worth it / real?
- 01
Pricing Benchmark
Fair market rate (low / mid / high) for partnering with this creator.
Live - 02
Reach Verification
True reach size and authenticity — avg-views, real follower count, zombie / bot detection.
Scope · avg-views + views-to-subscribers ratio are live; deeper bot / bought-follower scoring is in development.
Live (partial) - 03
Performance Forecast
Predicted reach, engagement, and conversion for THIS upcoming deal, derived from historical data.
In development - 04
Audience Trust
How much the existing audience believes and follows him — comment sentiment, engagement depth, loyalty.
In development
02 · Layer
Safety Layer
Clean / won't cause trouble?
- 05
Regulatory Compliance
SEC §17(b) disclosure record, regulatory actions, licensing, securities violations. The legal layer.
Scope · Framework only — slot exists in the schema; every creator is currently `not_assessed`. Top of build roadmap.
In development - 06
Brand Safety
Whether the content itself endangers a brand — controversial, extreme, offensive, or NSFW content.
In development - 07
Reputation History
Trajectory (rising vs declining), past blowups, industry reputation.
Scope · Only trajectory inferred from historical metrics is live today. Incident history (past blowups, PR events, controversy mapping) is in development.
Live (partial)
03 · Layer
Fit Layer
Right for THIS buyer?
- 08
Audience Match
Whether his audience matches the buyer's target — geography, language, niche, investor profile.
Scope · Geography, language, and niche-fit are live. Investor-profile matching (retail / institutional / regional cohort) is in development.
Live (partial) - 09
Persona Alignment
Whether the creator himself (image, persona, content tone) fits the buyer's brand character.
In development - 10
Conflict Screening
Currently promoting competitors or competing tickers, undisclosed financial ties, exclusivity feasibility.
In development
04 · Layer
Record & Readiness Layer
Can it actually happen?
- 11
Partnership Record
Factual list of past brand / company collaborations and their tier / scale.
In development - 12
Engagement Readiness
Is he reachable, does he accept paid deals, through what channel. Factual judgment only — execution is Videoster, not IU.
In development
Boundary rule · Safety Layer
An illegal act → 5 Regulatory Compliance. The content itself → 6 Brand Safety. The historical reputational consequence → 7 Reputation History. Same event may inform multiple dimensions, but each records only its own angle. (Example — a 2022 §17(b) violation: #5 records the violation + status; #6 records nothing unless the content itself remained problematic; #7 records the post-event reputational trajectory.)
05
Closed-loop guarantee
The 12 dimensions cover every pre-signing question a buyer asks, with no gaps and no overlaps:
- Is he worth it / real? → Value Layer (#1–#4)
- Is he clean / won't cause trouble? → Safety Layer (#5–#7)
- Is he right for me? → Fit Layer (#8–#10)
- Can it actually happen? → Record & Readiness Layer (#11–#12)
New buyer questions either fit an existing dimension's scope or trigger a documented taxonomy change — never bolted on as a vague extra column or rolled into the wrong dimension. The boundaries exist precisely so the report stays a checklist, not a blob.
06
Why we show in-development dimensions
IU is the rating-agency layer for financial-creator deals. We could call it done sooner by hiding the unbuilt dimensions and pretending the live ones are the whole product — but coverage theater destroys objectivity.
The 12 are the full taxonomy. We're transparent about what's scored today and what isn't. Live dimensions feed today's reports; live-partial dimensions clearly state what is and isn't covered within them; in-development dimensions will activate as data is captured.
Top of the build roadmap: #5 Regulatory Compliance. SEC §17(b) disclosure history is the highest-moat, highest-value dimension still unbuilt; it's next.
Ready to pull a report?
$499 buys one full 12-point dossier on one creator. $49 buys a single dimension. Subscriptions for agencies and IR teams who query repeatedly.