TheStreet

About TheStreet

TheStreet, operating under the handle @thestreet on YouTube, is a US-based financial content creator with a subscriber base of 138,000. The channel has published 669 videos, accumulating a total of 10,287,700 views. Established with a mission to provide trusted stock market analysis and investing insights, TheStreet focuses on translating complex market data into actionable investing strategies. Content frequently features interviews with financial professionals, discussing market trends, specific company analyses, and investment opportunities. The channel's studio is located at the New York Stock Exchange, providing a direct connection to financial market activities. TheStreet aims to serve investors at various experience levels, helping them navigate market complexities and make informed decisions. Its content primarily falls within the finance category, without additional specified secondary categories.

TheStreet's estimated sponsorship rates

The estimated rate for an integrated video on TheStreet's YouTube channel ranges from $1,155 to $1,925, with a typical rate around $1,412. This pricing reflects the channel's position within the mid-tier audience classification and its specialization in the finance niche. The finance category typically commands a higher CPM band, estimated between $45 and $75, with an anchor CPM of $55, due to the high value and specific targeting capabilities of its audience. The rate calculation considers an estimated 25,668 views per video, derived from a subscriber-based fallback method due to the unavailability of recent average view data. This view count, while a low-confidence estimate, contributes to the overall valuation. Factors influencing TheStreet's rate relative to peers include its established brand presence in financial media, its focus on expert interviews, and its direct connection to financial institutions like the New York Stock Exchange, which can enhance perceived content quality and audience engagement for financial services brands. The specific format of integrated video content also plays a role in the pricing structure.

Who should partner with TheStreet?

TheStreet's audience, totaling 138,000 subscribers, is primarily interested in finance-related content, including stock market analysis, investment strategies, and economic trends. Given the channel's focus on expert interviews and market breakdowns from the New York Stock Exchange, its viewership likely comprises individuals actively engaged in personal investing, financial planning, and professional finance. This demographic is particularly valuable to brands in sectors such as fintech apps, online brokerages, personal-finance education platforms, investment advisory services, and wealth management firms. The content's emphasis on actionable insights and market context suggests an audience seeking practical knowledge to inform their financial decisions. Peer channels in this niche, such as The Investor Channel and 체슬리TV, also cater to similar audiences, indicating a consistent demand for in-depth financial commentary and analysis. The engagement with Wall Street professionals further refines the audience profile towards those seeking high-level, informed perspectives on market dynamics and investment opportunities.

TheStreet's growth and performance

The growth trajectory for TheStreet's YouTube channel, @thestreet, shows a stable subscriber count based on the available data. As of the first tracked date on 2026-06-01, the channel had 138,000 subscribers. The latest snapshot, also on 2026-06-01, indicates the same subscriber count, resulting in a delta of zero subscribers over a one-day span. We do not yet have historical data spanning a longer period to assess long-term subscriber growth trends or fluctuations. Additionally, average view data for the last 30 days is not available, which would typically provide insight into recent content performance and audience engagement. Further data collection over an extended period will be necessary to provide a comprehensive analysis of the channel's growth patterns and audience development.

How our pricing estimate works for TheStreet

The estimated pricing for creator collaborations on TheStreet's YouTube channel is generated through an algorithmic model. This model calculates a rate based on several key factors, including the channel's subscriber count, the specific niche CPM (Cost Per Mille) for finance content, and platform-specific multipliers for YouTube video integrations. The finance niche typically commands a higher CPM due to its specialized audience and the value of financial services advertising. The current estimate utilizes a subscriber-based fallback for view count, resulting in a low confidence level for the view data used in the calculation. For a detailed explanation of the variables, data sources, and computational steps involved in our pricing estimates, including how niche CPMs are determined and the application of various multipliers, please refer to our comprehensive methodology page at /methodology.