Rafael Costa

About Rafael Costa

Rafael Costa, operating under the handle @scostarafael on YouTube, is a Brazil-based creator focused on the finance category. With 109,000 subscribers and a total view count of 4,934,126 across 813 published videos, Costa specializes in investment strategies and passive income generation. The channel's content is designed to assist viewers in financial growth, aligning with its stated mission to help individuals increase their personal wealth. The consistent output of over 800 videos indicates a sustained presence and commitment to content creation within the personal finance education space. While the primary language is not explicitly stated, the creator's country of origin (Brazil) suggests Portuguese as the likely language of content delivery. The channel's focus on actionable financial advice positions it as a resource for individuals seeking to improve their financial literacy and investment practices.

Rafael Costa's estimated sponsorship rates

The estimated rate for an integrated video on Rafael Costa's YouTube channel ranges from $912 to $1,521, with a typical rate of $1,115. This pricing reflects the channel's position in the mid-tier audience category, characterized by its 109,000 subscribers. The finance niche generally commands a higher CPM band, estimated between $45 and $75, with an anchor CPM of $55. This elevated CPM is due to the high value and purchasing power often associated with audiences interested in financial content, making them attractive to advertisers in fintech, investment, and banking sectors. The rate is further influenced by the estimated 20,274 views used as the basis for this calculation, although the confidence in this view count is noted as low, relying on a subscriber fallback model. Factors that contribute to this specific rate include the channel's consistent content output (813 videos), its specialization in investment and passive income, and its geographic audience in Brazil, which may have specific market dynamics. For a detailed breakdown of how these rates are calculated, including the specific multipliers for platform and format, please refer to our methodology page.

Who should partner with Rafael Costa?

Rafael Costa's audience on YouTube, totaling 109,000 subscribers, is primarily interested in finance, with a specific emphasis on investments and passive income. This demographic is likely composed of individuals seeking practical financial education, wealth management strategies, and insights into various investment vehicles. Brands that typically resonate with such an audience include fintech apps, online brokerages, personal-finance education platforms, wealth management services, and companies offering investment products such as ETFs or mutual funds. Given the channel's focus, the audience is likely to be engaged with content that provides actionable advice for financial growth and security. In comparison to peers in the finance niche, such as 富途牛牛 (@futuhk) with 108,000 subscribers or 北美王路飞 (@王路飞) with 110,000 subscribers, Rafael Costa maintains a comparable audience size, suggesting a similar appeal to individuals interested in financial markets and personal wealth accumulation. The engagement metrics, while not fully available for historical trends, indicate a consistent base of viewers interested in long-term financial planning and income generation.

Rafael Costa's growth and performance

Rafael Costa's subscriber growth has been tracked over a short period. The channel was first recorded on 2026-05-31 with 109,000 subscribers. The latest snapshot, taken on the same date, shows the subscriber count remaining at 109,000. This represents a span of 1 day with a delta of 0 new subscribers. Due to the limited tracking history, it is not possible to provide a comprehensive analysis of long-term growth trends or fluctuations. We do not yet have data on average views for the last 30 days, which would offer additional insight into recent content performance and audience engagement. Further data collection over an extended period will be necessary to identify any significant growth patterns or changes in audience size for @scostarafael.

How our pricing estimate works for Rafael Costa

The estimated pricing for Rafael Costa's integrated YouTube video content is generated through a proprietary algorithmic model. This model calculates a rate based on several key factors, including the creator's subscriber count, the specific niche's average CPM (Cost Per Mille or thousand views), and various multipliers applied for the platform (YouTube) and content format (integrated video). For this specific estimate, the subscriber count of 109,000 was a primary input. The finance niche's CPM band, anchored at $55, significantly influences the final rate due to the high value typically associated with this audience demographic. The calculation also incorporates an estimated view count of 20,274, which in this instance, is a subscriber-fallback estimate with low confidence, indicating that direct view history was not robust enough for a more precise calculation. For a comprehensive explanation of the formulas, data inputs, and confidence levels used in our algorithmic pricing estimates, please visit our detailed methodology page at /methodology.