PhillipCapital

About PhillipCapital

PhillipCapital operates a YouTube channel providing financial content, an extension of its integrated Asian financial house established in 1975. The network maintains a global presence, offering a range of services to retail and high-net-worth individuals, family offices, corporate clients, and institutional customers. The channel serves as a digital touchpoint for the broader PhillipCapital organization, which reports over 5,000 employees and more than 1 million clients globally. The organization's assets under custody/management exceed USD 35 billion, with shareholders' funds surpassing USD 1.5 billion. The YouTube channel, @phillipcapital, has published 2,816 videos, accumulating a total of 24,537,416 views. Based in Singapore, the channel's primary content category is finance, aligning with the parent company's core business. The specific language used in the content is not yet available in our data. The channel currently has 19,700 subscribers.

PhillipCapital's estimated sponsorship rates

The estimated rate for an integrated video on the PhillipCapital YouTube channel ranges from $124 to $310, with a typical rate around $207. This pricing places PhillipCapital in the 'low' audience tier, reflecting its current subscriber count of 19,700. The finance niche generally commands higher CPMs (Cost Per Mille) due to the high value and specific intent of its audience, which can influence creator rates even at lower subscriber counts. The channel's extensive video library, with 2,816 videos published, indicates a consistent content production schedule, which can be a factor in rate determination as it suggests an established content pipeline and audience engagement history. However, the exact geographic focus of the audience beyond the creator's Singapore base is not fully detailed in our current data, nor is the primary language of the content, both of which can impact the precise rate within the estimated range. For a comprehensive understanding of how these rates are calculated, refer to our methodology page.

Who should partner with PhillipCapital?

The audience for PhillipCapital's YouTube channel is primarily interested in finance-related content, aligning with the creator's role as an integrated financial services provider. Given the parent company's global presence and diverse client base, the channel likely attracts individuals interested in investment strategies, market analysis, wealth management, and personal finance education. Specific brand categories that would find this audience relevant include fintech apps, online brokerages, investment platforms, and financial advisory services. The channel's content, which includes 2,816 videos, suggests a focus on detailed and consistent financial information, appealing to viewers seeking in-depth insights rather than general overviews. While the primary language of the content is not specified, the creator's Singaporean origin suggests potential relevance to audiences in Southeast Asia, though the global reach of the parent company could imply a broader international viewership. Peer channels in the finance niche, such as 潘鐵珊 - 驕陽財經 (@潘鐵珊-驕陽財經) and TradingKey 美股財經 (@tradingkey_zh), which also have approximately 19,700 subscribers, cater to similar demographics interested in financial markets and investment opportunities.

PhillipCapital's growth and performance

PhillipCapital's YouTube channel was first tracked on 2026-05-18 with a subscriber count of 19,700. As of the latest snapshot on 2026-05-18, the subscriber count remains at 19,700. This provides a snapshot over a 1-day period, showing a delta of +0 subscribers. We do not yet have historical data spanning a longer period to assess long-term growth trends or subscriber acquisition patterns. Information regarding average views over the last 30 days is also not available in our current dataset. Further data collection over time will allow for a more comprehensive analysis of subscriber growth, view velocity, and overall channel trajectory.

How our pricing estimate works for PhillipCapital

The estimated pricing for an integrated video on the PhillipCapital YouTube channel is generated through an algorithmic model. This model considers several key factors, including the creator's subscriber count, the typical CPM (Cost Per Mille) for the finance niche, and platform-specific or content format multipliers. The current estimate is based on a metric-driven calculation, with calibration not yet incorporating community data points. The subscriber count of 19,700 places PhillipCapital in the 'low' audience tier for pricing purposes. It is important to note that these figures are algorithmic estimates and can fluctuate based on market demand, campaign specifics, and evolving audience engagement metrics. For a detailed explanation of the variables and calculations used in our pricing model, please refer to the comprehensive methodology outlined on our /methodology page.