Passive Income Investor

About Passive Income Investor

Passive Income Investor, operating under the handle @passiveincomeinvestor on YouTube, is a Canadian-based creator focused on the finance category. The channel primarily discusses investment strategies, including dividend stocks, growth stocks, and penny stocks, framed within the context of achieving early retirement. With 32,100 subscribers and a total view count of 4,911,517 across 1,974 published videos, the channel provides consistent content within the personal finance and investment niche. The content is delivered in an editorial style, offering perspectives on market opportunities and long-term financial planning. The channel's extensive video library indicates a sustained presence in the finance education sector, catering to an audience interested in wealth accumulation and strategic investing.

Passive Income Investor's estimated sponsorship rates

InfluencerUnion estimates that an integrated video on the Passive Income Investor channel would typically range from $228 to $380, with a standard rate around $279. This pricing is influenced by several factors, including the channel's audience size, its specific niche, and the format of the integration. As a nano-tier creator with 32,100 subscribers, Passive Income Investor's rates are positioned within the entry-level professional range for YouTube integrations. The finance niche generally commands a higher CPM band, estimated between $45 and $75, with an anchor CPM of $55. This higher CPM reflects the value advertisers place on reaching an audience interested in financial products and services. The estimated views used for this calculation are 5,072, based on a subscriber-fallback model due to the unavailability of recent 30-day average view data, which contributes to a lower confidence score in the view projection. The Canadian origin of the creator may also influence the geographic targeting and associated campaign values for certain advertisers.

Who should partner with Passive Income Investor?

The audience for Passive Income Investor primarily consists of individuals interested in personal finance and investment strategies, with a specific focus on stock market participation. Given the content themes of dividend stocks, growth stocks, and penny stocks, the viewership is likely composed of both novice and experienced investors seeking insights into wealth building and early retirement planning. This demographic is highly relevant for brands in categories such as fintech apps, online brokerages, personal-finance education platforms, investment research tools, and wealth management services. The channel's focus on Canadian market perspectives, while not explicitly stated as the primary language, suggests a potential concentration of viewers within Canada or those interested in Canadian investment opportunities. Peer channels in this finance niche include 김타조의 투자일기 (@김타조의투자일기) with 32,000 subscribers and Market Analysis with Sarjeet Rathi (@sarjeetrathiofficial) with 31,800 subscribers, indicating a competitive landscape for attracting and retaining financially-minded viewers. The consistent output of nearly 2,000 videos suggests an engaged and returning viewership base.

Passive Income Investor's growth and performance

Passive Income Investor's subscriber growth data is limited to a single snapshot. The channel was first tracked on 2026-06-02 with 32,100 subscribers, and the latest snapshot, also on 2026-06-02, shows the same subscriber count. Over this one-day span, no change in subscriber count was recorded. We do not yet have historical view-count data for the last 30 days, which would provide more granular insights into recent audience engagement trends. Future tracking will provide a more comprehensive understanding of the channel's growth trajectory and audience acquisition patterns over time. The current data indicates a stable subscriber base at the time of initial tracking.

How our pricing estimate works for Passive Income Investor

The estimated pricing for Passive Income Investor's integrated video content is generated through a proprietary algorithmic model developed by InfluencerUnion. This model calculates a rate based on several key variables: the creator's subscriber count, the prevailing CPM (Cost Per Mille) for their specific niche, and platform-specific multipliers that account for content format and engagement dynamics. For the finance category, a niche CPM band of $45-75 is applied, with an anchor CPM of $55. The algorithm uses an estimated view count of 5,072, derived from a subscriber-fallback basis due to the absence of recent 30-day average view data, which results in a low confidence score for this particular view projection. This approach ensures that even creators with limited recent performance data can receive an initial rate estimate. For a detailed explanation of our pricing methodology, including how various factors like audience demographics, engagement rates, and content quality are incorporated, please refer to our comprehensive guide at /methodology.