ET Money Hindi

About ET Money Hindi

ET Money Hindi operates as a YouTube channel, an extension of ET Money, a financial platform established in 2016. The channel focuses on providing financial content to an Indian audience, aligning with its parent company's mission to facilitate investments and financial security. ET Money serves over 10 million users in India, offering services such as mutual fund investments for various life goals, tax savings through NPS, fixed deposits for assured returns, and strategies for optimizing short-term investments. The channel's content likely mirrors these areas, providing educational and informational videos on personal finance, investment strategies, and wealth management tailored for the Indian market. As a SEBI Registered Investment Advisor (Registration No. INA100006898, under BanayanTree Services Limited), ET Money operates within a regulated framework, which suggests that the content produced by ET Money Hindi adheres to certain standards of financial advice and disclosure. The channel has published 1,048 videos and accumulated a total of 38,296,449 views, indicating a substantial content library and audience engagement within the finance category.

ET Money Hindi's estimated sponsorship rates

The estimated rate for an integrated video on the ET Money Hindi YouTube channel ranges from $3,097 to $5,161, with a typical rate around $3,785. This pricing is influenced by several factors, including the channel's audience size, its specialization in the finance niche, and the specific format of the integration. The finance category generally commands a higher CPM (cost per mille) band, estimated between $45 and $75, with an anchor CPM of $55, due to the high value and targeted nature of its audience for advertisers. The algorithmic estimate utilized 68,820 views as a basis, derived from a subscriber fallback model, which indicates a low confidence level in this specific view count projection for pricing. ET Money Hindi is classified within the mid-tier audience category, which positions its rates competitively for brands seeking engagement with a substantial, yet not mega-sized, financial audience. The channel's focus on the Indian market also plays a role, as geographical audience demographics can influence CPMs. For a comprehensive understanding of how these rates are calculated, including the specific multipliers for platform and format, readers are directed to the /methodology page.

Who should partner with ET Money Hindi?

ET Money Hindi primarily targets an audience interested in personal finance and investment strategies within India. The channel's content is designed to appeal to individuals seeking guidance on mutual funds, tax savings, fixed deposits, and short-term investment opportunities, reflecting the services offered by its parent company, ET Money. This demographic is likely composed of individuals actively managing their finances, planning for retirement, or looking to grow their wealth. Specific brand categories that would find this audience valuable include fintech applications, online brokerage platforms, personal-finance education services, and traditional banking institutions. Given the channel's focus on the Indian market, brands with a strong presence or interest in this region would find the audience particularly relevant. With 370,000 subscribers, ET Money Hindi is positioned similarly to other finance channels such as TC (@tcnewsoficial) with 368,000 subscribers and 달팽이주식 (@달팽이주식) with 373,000 subscribers, suggesting a comparable reach within the global finance content landscape. The channel's substantial video count of 1,048 and total views of 38,296,449 indicate a consistent output of content that resonates with its dedicated viewership.

ET Money Hindi's growth and performance

ET Money Hindi's subscriber growth data currently provides a limited historical view. The channel was first tracked on 2026-06-11, at which point it had 370,000 subscribers. The latest snapshot, taken on the same date, 2026-06-11, also recorded 370,000 subscribers. This represents a tracking span of one day, with a delta of zero subscribers. Consequently, there is no discernible growth trend or decline to report based on the available data. We do not yet have view-count history or average views for the last 30 days to provide a more comprehensive analysis of recent audience engagement and content performance. Future tracking will provide more insight into the channel's subscriber trajectory and overall audience development.

How our pricing estimate works for ET Money Hindi

The estimated pricing for sponsored content on ET Money Hindi is generated through an algorithmic model that considers multiple data points. This model factors in the channel's subscriber count, the specific CPM (cost per mille) associated with the finance niche, and various multipliers applied based on the platform (YouTube in this case) and the content format (integrated video). The finance niche's CPM band, ranging from $45 to $75, is a significant determinant, reflecting the high value of this audience to advertisers. The algorithm utilizes an estimated view count of 68,820, derived from a subscriber fallback method, which is noted to have low confidence. This approach provides a data-driven estimate of potential reach and engagement. For a detailed explanation of the algorithmic calculations, including how niche CPMs are determined and the specific multipliers applied for different platforms and content types, please refer to the comprehensive methodology outlined on our /methodology page.