ETF Lab

About ETF Lab

ETF Lab, operating under the handle @etf연구소 on YouTube, is a South Korean content creator focused on the finance category. The channel's stated mission is to provide insights for "too busy modern people," suggesting a focus on accessible and time-efficient financial information. As of our latest data, the channel has published 40 videos, accumulating a total of 566,611 views across its content. With 26,700 subscribers, ETF Lab is positioned within the low audience tier, indicating a developing presence in the finance content landscape. The channel's primary language is not specified in the provided data, but its handle and country of origin point to a Korean-speaking audience. The content is exclusively centered on finance, without any secondary categories listed, indicating a specialized focus on exchange-traded funds (ETFs) and related investment topics. This niche specialization allows for targeted content creation within the broader financial education sector.

ETF Lab's estimated sponsorship rates

The estimated rate for an integrated video on the ETF Lab YouTube channel ranges from $168 to $421, with a typical rate projected at $280. This estimate places ETF Lab in the low audience tier for pricing. Several factors contribute to this rate profile. The channel's subscriber count of 26,700, while substantial for a niche, positions it below larger finance creators, influencing the base rate. The finance category generally commands higher CPMs (cost per mille) compared to many other content niches due to the high value and disposable income of its target audience, which can slightly elevate rates even for channels with developing subscriber bases. However, the specific sub-niche of ETFs, while specialized, may not always reach the broader appeal of general personal finance or stock market analysis, potentially moderating some rate increases. The channel's geographic focus in South Korea could also play a role, as regional advertising markets can differ from global benchmarks. The estimate is based on an algorithmic model, and it is important to note that community data points for calibration are not yet available for this creator, meaning the estimate relies solely on our internal metrics. For a detailed breakdown of how these rates are calculated, refer to our /methodology page.

Who should partner with ETF Lab?

ETF Lab's audience, primarily based in South Korea, consists of individuals interested in finance, with a specific emphasis on exchange-traded funds (ETFs). The channel's stated goal of serving "too busy modern people" suggests a demographic that values concise, actionable financial information, likely including working professionals or those new to investing seeking efficient learning resources. Given the niche, potential brand categories that align with ETF Lab's content include fintech apps, online brokerages, personal-finance education platforms, and investment management services. Brands offering passive investment solutions, robo-advisors, or educational tools for market analysis would find a relevant audience here. The channel's subscriber count of 26,700 places it in a similar audience tier to peers such as 权哥讲A股 (@king-trader) with 26,800 subscribers and 談股論金 (@marvin.talk.stocks) with 26,900 subscribers, both of whom also operate within the finance content space. This indicates a segment of the audience that actively seeks out specialized financial commentary and educational content, particularly concerning investment vehicles like ETFs.

ETF Lab's growth and performance

ETF Lab's subscriber growth data currently spans a very short period. The channel was first tracked on 2026-05-18 with 26,700 subscribers. Our latest snapshot, also from 2026-05-18, shows the same subscriber count of 26,700. This provides a snapshot of the channel's size at a specific point in time but does not yet offer a historical trend for analysis. Over this one-day tracking period, the channel experienced a delta of 0 subscribers. We do not yet have view-count history or average views for the last 30 days to provide further insights into recent content performance or audience engagement trends. As more historical data becomes available, a more comprehensive analysis of ETF Lab's growth trajectory will be possible.

How our pricing estimate works for ETF Lab

The estimated pricing for content integrations with ETF Lab is generated through a proprietary algorithmic model. This model takes into account several key variables to produce a data-driven rate range. Primary factors include the creator's subscriber count, which serves as a foundational metric for audience reach. This is then adjusted by a niche-specific CPM (cost per mille) rate, reflecting the value of the finance audience to advertisers. Further multipliers are applied based on the specific platform (YouTube in this case) and the content format (integrated video). It is important to note that while our model is calibrated using a broad dataset, for ETF Lab specifically, we currently have 0 community data points for direct calibration, meaning the estimate relies solely on our internal metric-based calculations. For a comprehensive explanation of the inputs, calculations, and assumptions that underpin our algorithmic pricing model, please refer to the detailed documentation available on our /methodology page.