Erichsen

About Erichsen

Lars Erichsen operates the YouTube channel Erichsen: Geld & Gold, a German-language finance education platform with 200,000 subscribers and 37.9 million total views across 1,208 published videos. The channel focuses on long-term wealth building through structured asset allocation, with particular emphasis on equities, exchange-traded funds (ETFs), precious metals (gold and silver), and cryptocurrency. Erichsen draws on nearly three decades of active participation in financial markets to deliver market analysis and risk assessment. Content publishes three times weekly and covers macroeconomic trends, monetary policy, and commodity-backed assets. The channel also distributes a free weekly newsletter, the Erichsen Report, sent on Wednesdays and Saturdays with market analysis and strategic commentary. The creator's approach emphasizes systematic portfolio construction and long-term value accumulation rather than short-term speculation, positioning the channel within the German-speaking personal finance and investment education segment.

Erichsen's estimated sponsorship rates

Erichsen's estimated sponsorship rate for integrated YouTube video placements ranges from $720 to $1,800, with a typical rate of $1,200 per video. This mid-tier pricing reflects a subscriber base of 200,000 and the niche characteristics of German-language finance content. The rate estimate is algorithmic and based on subscriber count combined with finance-sector CPM benchmarks and YouTube format multipliers; see the /methodology page for the full calculation framework. Peers operating in the same subscriber range—including Finanzbär (209,000 subscribers), Invertir para Conseguir (204,000 subscribers), and Maxi Leguizamo (202,000 subscribers)—typically command comparable rates within the mid-tier classification. Finance and investment education content generally sustains higher CPM rates than entertainment or lifestyle categories, reflecting advertiser demand from fintech platforms, brokerages, and financial education services. The specific rate for any given campaign may vary based on audience geography, engagement metrics, content format, and advertiser category; creators should consult directly for custom quotes.

Who should partner with Erichsen?

Erichsen's 200,000-subscriber base comprises German-speaking investors and personal finance learners with demonstrated interest in multi-asset portfolio construction. The audience spans equities, ETFs, precious metals, and cryptocurrency—indicating a mix of traditional and alternative asset classes. This composition attracts sponsorship from financial services providers, including online brokerages, robo-advisors, precious metals dealers, cryptocurrency exchanges, and personal finance education platforms. The channel's emphasis on macroeconomic analysis and monetary policy suggests an audience engaged with economic commentary and market strategy rather than day-trading tactics. Subscriber count places Erichsen in direct competition with peers such as Finanzbär (209,000 subscribers) and Invertir para Conseguir (204,000 subscribers), though Erichsen's German-language focus and emphasis on precious metals and crypto diversification may differentiate audience composition within the broader finance niche. The three-times-weekly publishing cadence and supplementary newsletter distribution indicate an audience seeking regular market updates and structured investment guidance. Advertiser fit is strongest for brands serving retail investors, wealth management platforms, and financial education providers targeting German-speaking markets.

Erichsen's growth and performance

Erichsen was first tracked on 2026-05-12 at 200,000 subscribers. The latest snapshot, also dated 2026-05-12, shows 200,000 subscribers, representing no net change over a one-day observation window. This single-day span is insufficient to establish meaningful growth trends. Historical view-count data and longer-term subscriber velocity are not yet available in the tracking database. Prospective brand partners should request direct channel analytics or monitor future snapshots to assess subscriber acquisition patterns and audience engagement trends.

How our pricing estimate works for Erichsen

The estimated sponsorship rate is calculated algorithmically using subscriber count, niche-specific CPM (cost per thousand impressions) benchmarks for finance content, and platform-format multipliers for YouTube integrated video placements. The estimate does not incorporate community-reported rates, as none are currently available for this creator. The algorithm applies standard finance-sector CPM ranges adjusted for German-language audience geography and content category. For the precise formula and underlying assumptions, see the /methodology page. All estimates are indicative; actual rates depend on campaign scope, advertiser category, audience engagement metrics, and negotiated terms. Creators and brands should treat this figure as a reference point rather than a binding quote.