Dividendology

About Dividendology

Dividendology, operating under the handle @dividendology on YouTube, is a US-based creator focused on value dividend investing. The channel's content centers on identifying quality companies at favorable prices that also provide consistent cash flow through dividends. Key topics include intrinsic value assessment, the creation and use of stock portfolio trackers, monthly updates on a real dividend portfolio, and strategies for generating income from dividends. The creator emphasizes a long-term investment philosophy that prioritizes cash flow without requiring the sale of stock positions. With 252,000 subscribers and a total of 25,162,920 views across 830 published videos, Dividendology provides detailed financial analysis and practical investment guidance. The channel also directs viewers to Tickerdata.com for access to portfolio tracking and stock valuation spreadsheets, indicating an offering of supplementary resources beyond YouTube content. The channel's primary category is finance, with no secondary categories specified.

Dividendology's estimated sponsorship rates

InfluencerUnion estimates Dividendology's rate for an integrated YouTube video to range from $907 to $2,268, with a typical rate of $1,512. This estimate places Dividendology in the mid-tier audience classification. The pricing is influenced by several factors, including the channel's subscriber count of 252,000, its specialization in the finance niche, and the format of integrated video content on YouTube. Finance content often commands a higher CPM (cost per mille) due to the demographic's disposable income and interest in financial products and services, which are attractive to advertisers in categories such as fintech apps, online brokerages, and personal-finance education platforms. The creator's US base also contributes to the rate, as US audiences typically have higher advertising value. The extensive library of 830 videos and total views exceeding 25 million indicate a consistent content output and an engaged audience, further supporting the rate structure. For a detailed breakdown of how these rates are calculated, refer to our /methodology page.

Who should partner with Dividendology?

Dividendology's audience primarily consists of individuals interested in value dividend investing and personal finance, aligning with the channel's core content. The 252,000 subscribers are likely seeking actionable strategies for building dividend portfolios, assessing stock intrinsic value, and generating passive income. This demographic is particularly appealing to brands in the financial sector, including fintech apps, online brokerages, investment research platforms, and personal-finance education services. The content's focus on long-term investment and cash flow generation suggests an audience that is financially literate or actively seeking to improve their financial acumen. Within the finance niche, Dividendology's subscriber count is comparable to peers such as Bibiano ForeX (@bibianoforex) with 255,000 subscribers and TOM【投資】 (@tom_about_money) with 248,000 subscribers, indicating a competitive but well-defined segment of the creator economy. The engagement with detailed financial topics suggests an audience that values in-depth analysis and practical application.

Dividendology's growth and performance

Dividendology's subscriber growth data currently consists of a single snapshot. On 2026-05-22, the channel was recorded with 252,000 subscribers. As of the latest snapshot on the same date, the subscriber count remained at 252,000, reflecting a delta of zero subscribers over a one-day tracking period. We do not yet have historical data spanning a longer period to analyze subscriber trends or average view counts over the last 30 days. Future tracking will provide more comprehensive insights into the channel's growth trajectory and audience engagement patterns. The consistent output of 830 videos suggests a long-standing presence and established content strategy, which typically supports sustained audience development.

How our pricing estimate works for Dividendology

The estimated rates for Dividendology are generated through an algorithmic model developed by InfluencerUnion. This model considers several key factors to produce a comprehensive pricing range. The primary components include the creator's subscriber count, which stands at 252,000, and a niche-specific CPM (cost per mille) derived from the finance category. Additionally, platform-specific multipliers for YouTube and content format multipliers for integrated video content are applied. The current estimate is based on a metric_estimate calibration, with zero community data points incorporated at this time. This algorithmic approach aims to provide a data-driven benchmark for creator compensation. For a detailed explanation of the variables, calculations, and data sources used in our pricing model, please refer to the full methodology document available on our website at /methodology.