Bitso

About Bitso

Bitso, operating under the handle @bitso on YouTube, is a Mexico-based content creator primarily focused on the cryptocurrency sector, with a secondary emphasis on broader finance topics. The channel's content, as described in its bio, centers on managing a financial portfolio and exploring the capabilities of digital assets within the new Bitso platform. As of the latest data, Bitso has accumulated 31,000 subscribers and a total of 4,768,946 views across 326 published videos. The channel's content strategy appears to align with educating its audience on cryptocurrency management and investment opportunities, reflecting a direct connection to the Bitso platform's offerings. The creator's engagement with the crypto and finance categories positions it within a specialized niche, attracting an audience interested in digital asset management and related financial technologies. The channel's output of 326 videos suggests a consistent content production schedule since its inception.

Bitso's estimated sponsorship rates

The estimated rate for an integrated video on the @bitso YouTube channel ranges from $196 to $318, with a typical rate projected at $245. This pricing falls within the nano audience tier, which is characteristic of creators with a subscriber count in the tens of thousands. The primary factor influencing this rate is the channel's niche in cryptocurrency and finance. The crypto niche typically commands a higher CPM band, estimated between $40 and $65, with an anchor CPM of $50, due to the specialized and often high-value nature of the audience's interests. This higher CPM reflects the value brands place on reaching viewers actively engaged with financial technology and investment topics. The rate calculation also considers the channel's total views, which stand at 4,768,946 across 326 videos, though the current estimate relies on a subscriber-fallback view count of 4,898 due to a lack of recent view-count history. This reliance on a fallback view count indicates a low confidence level in the precise algorithmic estimate, suggesting that actual engagement metrics for recent content could influence the final negotiated rate. Brands targeting audiences in fintech apps, online brokerages, and personal-finance education platforms may find this channel to be a relevant placement.

Who should partner with Bitso?

The audience for @bitso is primarily interested in cryptocurrency and finance, aligning with the channel's core content. This demographic is likely composed of individuals seeking information on digital asset management, investment strategies, and the functionalities of platforms like Bitso. Given the channel's base in Mexico, a significant portion of its viewership may reside in that region, although specific geographic data is not yet available. Brands in categories such as fintech applications, online brokerage services, and personal-finance education platforms would find this audience particularly relevant. The channel's focus on practical financial management, as indicated by its bio, suggests an audience that is actively looking for tools and knowledge to manage their money and explore new investment avenues. In the crypto niche, @bitso's subscriber count of 31,000 places it alongside peers such as 암호화폐뉴스 Crypto News (@cryptocnews), which has 30,900 subscribers, and Pako Invest Криптовалюта и инвестиции (@pakoinvest), with 31,500 subscribers. This indicates a competitive but engaged segment of the creator economy, where audiences are specifically seeking out specialized content related to digital currencies and financial markets.

Bitso's growth and performance

Bitso's subscriber growth data is currently limited to a single snapshot. The channel was first tracked on 2026-05-28 with 31,000 subscribers. The latest snapshot, also taken on 2026-05-28, shows the same subscriber count of 31,000. This provides a tracking span of one day, with a delta of zero subscribers. We do not yet have historical data to analyze trends in subscriber acquisition or view count over time. Information regarding average views over the last 30 days is also not available at this time. Future tracking will provide a more comprehensive understanding of the channel's growth trajectory and audience engagement patterns.

How our pricing estimate works for Bitso

The estimated pricing for content integration on the @bitso YouTube channel is generated through an algorithmic model developed by InfluencerUnion. This model calculates a rate based on several key factors, including the creator's subscriber count, the specific niche CPM (cost per mille views) band, and platform-specific multipliers for different content formats. For @bitso, the calculation utilizes a subscriber-fallback view count due to the absence of recent view history, leading to a low confidence level in the current algorithmic estimate. The niche CPM band for cryptocurrency content, ranging from $40 to $65 with an anchor of $50, significantly influences the final rate, reflecting the specialized value of this audience. Further details on the variables, data sources, and calculations used in our pricing estimates are available on our dedicated methodology page at /methodology.