Leon Hartono

About Leon Hartono

Leon Hartono, operating under the handle @leon.hartono on YouTube, is an Indonesian creator focused on financial literacy. The channel's stated mission is to simplify complex financial topics for a broad audience. With 796,000 subscribers and a cumulative 157,727,758 views across 902 published videos, Leon Hartono is a significant voice in the Indonesian finance and business content landscape. The channel categorizes its content into distinct formats: 'Overpost' offers in-depth monolog analyses, 'Overchat' features casual conversations with selected experts, and 'Overcommunity' facilitates panel discussions with community members. This structured approach allows for varied engagement with topics spanning economics, business, finance, and investment tips, all delivered primarily in Indonesian. The creator's work is positioned to enhance financial understanding within Indonesia, aligning with the growing demand for accessible educational content in the region.

Leon Hartono's estimated sponsorship rates

InfluencerUnion estimates that an integrated video placement on Leon Hartono's YouTube channel typically ranges from $2,866 to $7,164, with a common rate around $4,776. This pricing falls within the mid-tier audience classification. Several factors contribute to this estimated rate. The creator's focus on finance, a niche often associated with higher CPMs due to its appeal to advertisers in fintech, banking, and investment sectors, plays a role. The primary audience in Indonesia also influences pricing, as regional market dynamics and advertiser demand vary by country. Furthermore, the format of integrated video content, which often requires more production effort and offers deeper brand integration compared to simpler ad placements, commands a higher rate. The channel's substantial subscriber count of 796,000 and its extensive library of 902 videos, indicating consistent content production, are also key determinants in its valuation. For a detailed breakdown of how these elements are weighted, refer to our methodology page.

Who should partner with Leon Hartono?

Leon Hartono's audience, primarily located in Indonesia, consists of individuals interested in finance and business topics. The channel's content, delivered in Indonesian, caters to viewers seeking to improve their financial literacy, understand economic principles, and gain insights into investment strategies. This demographic is particularly attractive to brands in categories such as fintech applications, online brokerage platforms, personal-finance education services, and investment advisory firms. The structured content formats, including in-depth analyses ('Overpost') and expert interviews ('Overchat'), suggest an audience that values detailed, educational content over purely entertainment-driven material. While specific demographic breakdowns are not yet available, the content's focus implies an audience likely to be engaged with financial products and services. In the broader finance niche, peers such as Bharti Share Market (Hindi) and Richard Fain also cater to audiences with similar interests, though their geographic and linguistic focuses differ.

Leon Hartono's growth and performance

Leon Hartono's subscriber growth has been tracked for a limited period. The channel was first observed on 2026-05-18 with 796,000 subscribers. As of the latest snapshot on 2026-05-18, the subscriber count remained at 796,000. This represents a delta of +0 subscribers over a one-day tracking span. We do not yet have historical data to analyze long-term growth trends or average daily subscriber acquisition rates. Information regarding average views over the last 30 days is also not available at this time. Further data collection will provide a more comprehensive understanding of the channel's growth trajectory and audience engagement patterns.

How our pricing estimate works for Leon Hartono

InfluencerUnion's rate estimates for Leon Hartono are generated through an algorithmic model designed to provide a data-driven valuation for creator content. This model considers several key variables, including the creator's subscriber count, the typical Cost Per Mille (CPM) for their primary content niche (finance in this case), and specific multipliers applied based on the platform (YouTube) and content format (integrated video). The estimate is further refined by factors such as the creator's geographic audience and primary language. It is important to note that these figures represent an algorithmic estimate and not a direct quote from the creator. The current estimate is based on 'metric_estimate' with zero community data points for calibration, indicating that it relies solely on our internal model parameters. For a comprehensive explanation of the formulas, data sources, and calibration methods used in our estimations, please refer to our detailed methodology page at /methodology.