Fidelity UK

About Fidelity UK

Fidelity UK operates a YouTube channel, @fidelityuk, focusing on financial content for a United Kingdom audience. The channel, established by Fidelity, a financial services provider with over 50 years of experience, aims to assist individuals in managing their investments, ISAs, and pensions. As of the latest data, the channel has accumulated 29,200 subscribers and 5,072,895 total views across 277 published videos. The content is designed to support 1.7 million customers who collectively entrust over £40 billion of their savings with Fidelity. The channel's bio emphasizes Fidelity's 'Excellent' rating on Trustpilot and its UK and Ireland customer service team, positioning it as a resource for financial education and investment guidance. While the primary language is not explicitly stated, the channel's focus on the UK market suggests English as the dominant language. The content aligns with the broader finance category, providing insights and tools for various stages of financial planning.

Fidelity UK's estimated sponsorship rates

The estimated rate for an integrated video on the Fidelity UK YouTube channel ranges from $208 to $346, with a typical rate around $254. This pricing places @fidelityuk within the nano audience tier. The rate calculation considers a niche CPM band of $45-$75, with an anchor CPM of $55, reflecting the high value often associated with finance-related content. This CPM band is notably higher than general entertainment niches, indicating the specialized and engaged nature of the audience interested in financial planning and investment. The estimate is primarily driven by a subscriber-fallback view count of 4,614, which suggests a conservative projection given the available data. Factors that contribute to this rate include the channel's focus on a specific, high-value demographic in the finance sector and the potential for direct conversion or long-term engagement from viewers interested in financial products and services. For a comprehensive understanding of the algorithmic pricing model, including specific multipliers for platform and format, readers are directed to the /methodology page.

Who should partner with Fidelity UK?

Fidelity UK's audience on YouTube consists of individuals primarily interested in financial topics, investment strategies, and personal finance management within the United Kingdom. With 29,200 subscribers, the channel attracts viewers seeking guidance on ISAs, investment accounts, and pensions. This demographic is likely to be engaged with content related to fintech apps, online brokerages, and personal-finance education platforms. The channel's content, which includes expert insights and tools, caters to those looking to make informed decisions about their savings and investments. The audience profile is similar to other creators in the finance niche, such as @vishvsharebazar and Rochit Singh (@rochitsinghyt), who also have subscriber counts around the 29,200 mark. These viewers are generally seeking actionable financial advice and product information, making them a valuable demographic for brands in the financial services industry, wealth management, and retirement planning sectors. The channel's emphasis on trust and customer service also resonates with an audience that values reliability and support in their financial dealings.

Fidelity UK's growth and performance

Fidelity UK's YouTube channel, @fidelityuk, has shown a stable subscriber count based on the available snapshot history. The channel was first tracked on 2026-06-02 with 29,200 subscribers, and the latest snapshot on the same date recorded an identical 29,200 subscribers. This indicates a delta of zero subscribers over a one-day tracking span. We do not yet have view-count history or average views for the last 30 days to provide a more comprehensive analysis of recent engagement trends. While the current data does not show recent growth, the channel's total views of 5,072,895 across 277 videos suggest a history of content production and audience engagement. Further tracking will be necessary to observe any changes in subscriber growth or view velocity over time.

How our pricing estimate works for Fidelity UK

InfluencerUnion's estimated pricing for creators, including Fidelity UK, is generated through a proprietary algorithmic model. This model calculates a rate based on several key factors: the creator's subscriber count, the average CPM (Cost Per Mille) for their specific niche, and various multipliers applied for the platform and content format. For @fidelityuk, the estimate utilizes a niche CPM band of $45-$75, anchored at $55, which reflects the higher value typically associated with finance-related content. The view count used for this estimate is a subscriber-fallback basis of 4,614, indicating a low confidence level due to limited historical view data. This approach ensures that even with incomplete data, a reasonable estimate can be provided. For a detailed breakdown of how these variables are weighted and the specific formulas used in our calculations, please refer to our comprehensive methodology page at /methodology.