ETFguide

About ETFguide

ETFguide operates a YouTube channel, @etfguide, dedicated to financial content, with a specific focus on exchange-traded funds (ETFs) and related investment topics. The channel has published 1,151 videos, accumulating 8,411,477 total views. With 57,800 subscribers, ETFguide is classified within the micro-influencer tier. The content strategy includes recurring series such as ETF(k) Retire, #ETFBattles, Metals in Motion, First Look ETF, Crypto vs. Crypto, and Portfolio Makeover. These series are designed to provide original analysis and educational material on various aspects of finance, including cryptocurrency. The channel's bio emphasizes its role in offering carefully crafted original content not found elsewhere, positioning itself as a resource for investment insights. While the primary language is not specified, the content and associated website (ETFguide.com) suggest an English-speaking audience. The channel explicitly states that its content should not be construed as financial, legal, or tax advice, and that viewers are solely responsible for their investment decisions.

ETFguide's estimated sponsorship rates

For an integrated video on YouTube, ETFguide's estimated rate ranges from $447 to $746, with a typical rate around $547. This pricing places ETFguide within the micro-influencer category, reflecting its subscriber count of 57,800. The finance niche generally commands a higher CPM (cost per mille) compared to broader content categories, with an estimated band of $45-75, anchored at $55. This higher CPM is a significant factor in the rate calculation, as financial content often attracts advertisers seeking engaged, high-value audiences interested in investment products and services. The rate estimate is based on a projected 9,942 views, derived from a subscriber-fallback model due to the absence of recent average view data. Factors that influence this rate include the specific format of the integration, the depth of product placement, and the exclusivity of the partnership. Creators in specialized, high-value niches like finance can often command rates at the upper end of their tier, especially when delivering content that aligns closely with advertiser objectives. The specific pricing formula involves subscriber count, niche CPM, and platform/format multipliers, as detailed on our methodology page.

Who should partner with ETFguide?

ETFguide's audience, totaling 57,800 subscribers, is primarily interested in finance, with a significant secondary interest in cryptocurrency. This demographic is likely composed of individuals seeking information on investment strategies, market analysis, and portfolio management. The channel's content, which includes series like 'ETF(k) Retire' and 'Crypto vs. Crypto,' appeals to both seasoned investors and those new to financial markets, particularly those exploring ETFs and digital assets. Brands in categories such as fintech applications, online brokerage platforms, personal-finance education services, wealth management firms, and cryptocurrency exchanges would find this audience particularly relevant. The channel's focus on specific investment vehicles and market trends suggests an audience that is actively engaged in financial decision-making. Peer channels in the same finance niche, such as 谢嘉琪 (@jackiexie913) with 57,900 subscribers and 쭈압 (@jyj522) with 58,000 subscribers, cater to similar demographics, indicating a consistent demand for specialized financial content among this audience tier. The explicit disclosure regarding financial advice also suggests an audience that values informed, if not advisory, content.

ETFguide's growth and performance

As of our tracking, ETFguide's subscriber growth data is limited to a single snapshot. The channel was first tracked on 2026-05-26 with 57,800 subscribers. The latest snapshot, also on 2026-05-26, shows the same subscriber count of 57,800. This provides a snapshot span of one day, with a delta of zero subscribers recorded during this brief period. We do not yet have historical view-count data for the last 30 days, which would offer more insight into recent audience engagement trends. Further data collection over an extended period will be necessary to establish a clear pattern of subscriber growth and audience retention for @etfguide.

How our pricing estimate works for ETFguide

The estimated pricing for an integrated video on ETFguide's YouTube channel is derived from an algorithmic model. This model considers several key factors to generate a fair market rate. The primary components include the creator's subscriber count, the specific CPM (cost per mille) associated with their content niche (finance, in this case), and various multipliers applied based on the platform and integration format. For ETFguide, with 57,800 subscribers, the finance niche's CPM band of $45-75 (with an anchor of $55) is a significant determinant. The model utilized 9,942 views as a basis for its calculation, employing a subscriber-fallback method due to the unavailability of recent average view data. This approach provides a low confidence estimate, categorizing ETFguide within the micro-influencer audience tier. A comprehensive explanation of our pricing algorithm, including details on how subscriber counts, niche CPMs, and platform/format multipliers are weighted, can be found on our dedicated methodology page at /methodology.