SBI Securities

About SBI Securities

SBI Securities operates as a YouTube channel under the trade name SBICAP Securities Limited, a wholly-owned subsidiary of SBI Capital Markets Ltd and part of the State Bank Group, one of India's largest banking conglomerates. The channel focuses on providing investment solutions and financial insights. As of the latest data, SBI Securities has accumulated 486,000 subscribers and a total of 162,551,830 views across 3,332 published videos. The content is primarily categorized under finance, reflecting its corporate banking origins and expertise in the financial industry. The channel's operational base is in India, aligning with its parent company's market presence. Its content strategy appears to involve a high volume of video production, indicated by the substantial number of videos relative to its subscriber count, suggesting a consistent output of financial information and guidance to its audience.

SBI Securities's estimated sponsorship rates

The estimated rate for an integrated video on the SBI Securities YouTube channel ranges from $4,068 to $6,780, with a typical rate around $4,972. This pricing reflects the channel's position within the mid-tier audience classification, based on its subscriber count of 486,000. The finance niche generally commands a higher CPM band, estimated between $45 and $75, with an anchor CPM of $55, which significantly influences the overall rate. This higher CPM is attributable to the specialized nature of financial content, which often attracts an audience with disposable income or specific investment interests, making them valuable to advertisers in sectors such as fintech, banking, and wealth management. The rate calculation considers an estimated view count of 90,396, derived from a subscriber-fallback model due to the absence of recent average view data. The channel's high volume of published videos (3,332) also suggests a consistent content output, which can contribute to audience engagement and perceived value for brand integrations, especially for long-term partnerships in the financial education space.

Who should partner with SBI Securities?

The audience for SBI Securities is primarily interested in finance, aligning with the channel's core content. Given its affiliation with the State Bank Group in India, the viewership likely includes individuals seeking investment solutions, market analysis, and financial planning advice relevant to the Indian market. This demographic is typically engaged with topics such as stock market investments, mutual funds, banking services, and personal finance education. Brands in categories such as fintech apps, online brokerages, personal-finance education platforms, and traditional banking institutions would find this audience particularly relevant. The channel's subscriber count of 486,000 places it in a similar audience tier to peers like バフェット太郎の投資チャンネル (@buffett_taro, 485,000 subs) and Trades By Sci (@tradesbysci, 489,000 subs), suggesting a comparable reach within the finance content sphere. The high volume of videos published indicates a consistent engagement strategy, potentially fostering a loyal viewership interested in detailed and regular financial updates.

SBI Securities's growth and performance

As of the available data, SBI Securities' subscriber growth history shows a consistent count over the tracked period. The channel was first tracked on 2026-06-02 with 486,000 subscribers, and its latest snapshot on the same date recorded 486,000 subscribers. This represents a delta of +0 subscribers over a one-day span. We do not yet have historical data spanning a longer period to assess long-term growth trends or fluctuations. Additionally, average view data for the last 30 days is not available, which would typically provide insight into recent content performance and audience engagement. Further tracking will be necessary to establish a comprehensive growth trajectory and identify any significant changes in subscriber acquisition or viewership patterns.

How our pricing estimate works for SBI Securities

The estimated pricing for an integrated video on the SBI Securities channel is generated through an algorithmic model. This model calculates a rate based on the channel's subscriber count, applying a niche-specific CPM (Cost Per Mille) derived from the finance category. Platform-specific and format-specific multipliers are also incorporated to refine the estimate. For SBI Securities, the calculation utilized an estimated view count of 90,396, which was derived using a subscriber-fallback method due to the absence of recent average view data, resulting in a low confidence level for this specific input. The finance niche's CPM band, anchored at $55, significantly influences the final price. This methodology aims to provide a data-driven estimate of creator value. A comprehensive explanation of the underlying calculations and factors considered in our pricing model can be found on our dedicated methodology page at /methodology.