Karla Bustillos

About Karla Bustillos

Karla Bustillos is a beauty creator based in Mexico with 50.8 million YouTube subscribers and over 15.9 billion total views across 1,765 published videos. Her channel operates primarily in the beauty category, covering makeup, skincare, tutorials, and related content. With a subscriber base that places her among the largest beauty creators globally, Bustillos has built a substantial audience over her time on the platform. Her content strategy centers on beauty education and entertainment, reflected in the high view accumulation relative to her video output. The channel's scale and engagement metrics indicate a well-established presence in the competitive beauty creator space, where audience loyalty and consistent content production are primary drivers of growth. Her contact information is listed as karlabustillos43@gmail.com for business inquiries.

Karla Bustillos's estimated sponsorship rates

Karla Bustillos commands a typical integrated YouTube video rate of $121,920, with a low-end estimate of $73,152 and high-end estimate of $182,880. These rates reflect her position in the high audience tier, driven primarily by her 50.8 million subscriber count. Her pricing sits substantially above several major beauty peers: James Charles (23.9 million subs), zbing z. (21.7 million subs), Narins Beauty (16.8 million subs), NikkieTutorials (15.1 million subs), and Makeup by Parul Garg (11.7 million subs). The rate differential is attributable to subscriber volume, which is the dominant factor in the algorithmic pricing model. Beauty category CPM rates vary by audience geography and demographics; Bustillos's Mexico-based audience may influence niche CPM relative to English-language beauty creators, though her scale partially offsets regional variations. Rates assume standard YouTube integrated placements and may vary based on campaign length, exclusivity terms, and brand alignment. Refer to the /methodology page for details on how these estimates are calculated.

Who should partner with Karla Bustillos?

Bustillos's 50.8 million subscriber base represents one of the largest audiences in the beauty category globally. Her 15.9 billion total views indicate sustained engagement and content consumption across her catalog. The audience tier classification reflects high commercial value for brand partnerships in beauty-adjacent sectors. Relevant brand categories for this creator include cosmetics brands, skincare lines, beauty tools and devices, hair-care products, and beauty education platforms. Secondary opportunities exist in wellness, personal care, and lifestyle brands that align with beauty-focused audiences. Peer comparison shows Bustillos commands a significantly larger subscriber base than James Charles (23.9 million), the second-largest beauty creator in the tracked peer set, suggesting distinct audience reach and potential demographic or geographic differentiation. The 1,765 videos published indicates consistent content production, which typically correlates with audience retention and algorithmic promotion on YouTube. Audience composition data—including age, gender, and geographic breakdown—is not yet available in our dataset; brands should request detailed analytics directly from the creator for campaign targeting.

Karla Bustillos's growth and performance

Snapshot data spans only one day (May 11, 2026), with no subscriber change recorded between the first and latest tracking points. This single-day window is insufficient to establish growth trends, velocity, or seasonal patterns. Average view counts for the last 30 days are not yet available. To assess Bustillos's growth trajectory, longer historical data and recent video performance metrics would be required. Interested parties should monitor the creator's channel directly or request historical analytics to evaluate momentum and audience expansion over meaningful time periods.

How our pricing estimate works for Karla Bustillos

The algorithmic price estimate of $121,920 (typical rate) is calculated using a formula that multiplies subscriber count by a niche-specific CPM (cost per thousand impressions), adjusted for platform and content format multipliers. The estimate is based on 50.8 million subscribers and beauty category benchmarks. This calculation includes no community data points (brand-reported rates or historical campaign data), so the estimate reflects model calibration alone. Actual rates may differ based on audience demographics, engagement metrics, video length, exclusivity requirements, and campaign scope. For a detailed explanation of the methodology, CPM assumptions, and adjustment factors, visit the /methodology page.