Calixto Serna - México Cooking Club

About Calixto Serna

Calixto Serna operates México Cooking Club, a YouTube food channel with 1,280,000 subscribers and 245.6 million total views across 719 published videos. The channel focuses on Mexican cuisine and culinary exploration, with a stated mission to showcase the world's best food. Based in Mexico, the channel has built an audience primarily interested in traditional and contemporary Mexican cooking content.

The creator has maintained a stable subscriber base as of the latest tracking snapshot (May 11, 2026). With nearly a quarter-billion total views accumulated, the channel demonstrates sustained audience engagement within the food and drink category on YouTube. The video library spans a substantial archive, indicating consistent content production over the channel's operational history.

Calixto Serna's estimated sponsorship rates

Calixto Serna's estimated rates for integrated YouTube video sponsorships range from $1,475 (low) to $3,686 (high), with a typical rate of $2,458 per video placement. This pricing reflects the creator's high audience tier classification and positions the channel competitively within the food-drink niche.

Rate drivers for this creator include a subscriber base of 1.28 million, which aligns closely with comparable food creators such as TidReview ชีวิตติดรีวิว (1.31 million subscribers) and Mamank Kuliner (1.23 million subscribers). The food-and-drink category typically commands moderate CPM rates relative to finance or technology niches, though regional factors and audience demographics influence pricing. The estimate is algorithmic and based on subscriber count combined with category-specific engagement multipliers; it has not yet been calibrated against direct brand-negotiated rates from this creator. Brands considering partnerships should consult the methodology page for details on how the estimate is constructed.

Who should partner with Calixto Serna?

The channel attracts viewers interested in food content with a geographic concentration in Mexico and Spanish-language markets. The 245.6 million total views indicate an audience engaged with cooking tutorials, food reviews, and culinary exploration content.

Brand categories likely to align with this audience include: Mexican food producers and exporters, kitchenware and cooking equipment retailers, food delivery platforms, grocery and specialty food services, restaurant promotion and hospitality brands, cooking education platforms, and food media properties. The audience tier classification (high) suggests sufficient scale for national and regional brand partnerships.

Comparable creators in the food-drink category—including K U B I L E R (1.35 million subscribers) and Boengkoes (1.35 million subscribers)—operate in similar audience-size ranges, though geographic and language differences shape their respective brand-fit profiles. Calixto Serna's focus on Mexican cuisine positions the channel distinctly within food content, appealing to brands targeting Spanish-language audiences with culinary or food-service products.

Calixto Serna's growth and performance

We have only a single snapshot from May 11, 2026, showing 1,280,000 subscribers with no change recorded over the one-day tracking span. This limited data window does not permit analysis of growth trends, velocity, or seasonal patterns. Average view counts for the last 30 days are not yet available. To assess subscriber growth trajectory and audience momentum, longer historical tracking data would be required.

How our pricing estimate works for Calixto Serna

The rate estimate is algorithmic, calculated by combining the creator's subscriber count (1,280,000) with category-specific CPM benchmarks and platform/format multipliers for YouTube integrated video placements. The estimate has not yet been calibrated against community-reported brand rates, as indicated by zero data points in the calibration set. For a detailed explanation of how CPM assumptions, audience tier classifications, and format adjustments are applied, see the /methodology page. Estimates are updated as new tracking data and brand-negotiation reports are collected.