Vinyl Records

About Vinyl Records

Vinyl Records is a music-focused YouTube channel based in Malaysia with 296,000 subscribers and a catalog of 52 published videos. The channel has accumulated 47,448,942 total views, indicating an average of approximately 912,000 views per video across its lifetime. The creator operates in the music category, a competitive niche on YouTube that spans genres, artist covers, production tutorials, vinyl collecting, and music commentary. With nearly 300,000 subscribers, the channel occupies a mid-tier position within the music creator ecosystem. The channel's subscriber base suggests an established audience with demonstrated interest in music-related content, though the specific content format and musical focus remain to be documented. The Malaysia-based location positions the creator within Southeast Asia's growing digital media landscape, where music content consumption continues to expand across platforms.

Vinyl Records's estimated sponsorship rates

Based on algorithmic analysis, Vinyl Records' estimated sponsorship rate for integrated YouTube video content ranges from $462 to $1,154, with a typical rate of $770 per video. This pricing reflects the channel's mid-tier audience classification and subscriber count of 296,000. The rate estimate is derived from niche-specific CPM multipliers applied to the creator's audience size and YouTube's format economics; see the /methodology page for the full calculation framework. Compared to direct peers in the music category, Vinyl Records' subscriber count positions it competitively: Vanessa Mai operates at 303,000 subscribers, Kes The Band at 283,000, and HENNY ADELLA VLOG at 343,000. These comparable creators typically command rates in a similar band, reflecting the relatively narrow subscriber-count variance within this peer cohort. Geographic location (Malaysia) and niche CPM rates for music content—which generally command lower advertiser premiums than finance, technology, or lifestyle categories—are primary factors influencing the rate range. The typical rate of $770 represents a mid-market sponsorship cost for creators at this subscriber tier and category.

Who should partner with Vinyl Records?

Vinyl Records reaches 296,000 YouTube subscribers with a cumulative view history of 47.4 million views. The audience composition reflects music category demographics: listeners, musicians, producers, and content consumers interested in music-related material. While the specific content subcategory is not yet documented, music channels at this subscriber tier typically attract brand partnerships from music equipment manufacturers, streaming services, audio hardware companies, music education platforms, and entertainment brands. Comparable creators in the same niche—including Vanessa Mai (303,000 subs), Kes The Band (283,000 subs), and HENNY ADELLA VLOG (343,000 subs)—serve similarly sized audiences, suggesting a consistent market segment within Southeast Asian music content. The channel's 47.4 million total views distributed across 52 videos indicates sustained audience engagement over time. Geographic concentration in Malaysia positions the audience primarily within Southeast Asia, with potential secondary reach in diaspora communities and English-language music audiences. Brands targeting music enthusiasts, musicians, or entertainment consumers in the region would find this audience tier relevant for awareness and consideration campaigns.

Vinyl Records's growth and performance

Vinyl Records has been tracked since May 11, 2026, at 296,000 subscribers. The latest snapshot, also dated May 11, 2026, shows no change in subscriber count over this one-day observation window. This limited snapshot history—a single data point spanning only one day—does not provide sufficient basis to assess growth trajectory, seasonality, or momentum. Average view counts for the last 30 days are not yet available. To establish meaningful growth analysis, longer-term tracking data across multiple months would be required.

How our pricing estimate works for Vinyl Records

The estimated sponsorship rate is calculated algorithmically using subscriber count, niche-specific CPM (cost per thousand impressions), and platform/format multipliers. For Vinyl Records, the estimate applies music-category CPM benchmarks to the 296,000-subscriber base and adjusts for YouTube's integrated video format economics. This estimate is calibrated against zero community data points (actual brand deals reported by the creator or their representatives), meaning it is a pure algorithmic projection rather than market-validated pricing. The rate range ($462–$1,154, typical $770) reflects uncertainty inherent in CPM estimation and variation in deal structure. For the full methodology, including CPM source data, multiplier definitions, and confidence intervals, see the /methodology page.