3.28M
Subscribers
8.84B
Total views
592.4K
Videos
—
Avg views (recent)
not yet captured
About TVBS NEWS
TVBS NEWS (@tvbsnews01) is a prominent news organization operating on YouTube, primarily serving a Taiwanese audience with content delivered in Traditional Chinese. As Taiwan's first domestic satellite television channel, its digital presence reflects a long-standing commitment to local and international news coverage. The channel maintains a substantial subscriber base of 3,280,000, positioning it within the mega-influencer tier. Since its inception, TVBS NEWS has published an extensive library of 592,422 videos, accumulating a total of 8,844,136,502 views. This volume of content underscores its role as a consistent and high-output source of information. The channel's stated mission, "立足台灣，放眼世界" (Standing in Taiwan, looking at the world), emphasizes its dual focus on domestic issues and broader global events, aiming to keep the Taiwanese public informed on a wide range of topics.
TVBS NEWS's estimated sponsorship rates
The estimated rate for an integrated video on the TVBS NEWS YouTube channel ranges from $781 to $1,338, with a typical rate projected at $1,004. This pricing is influenced by several factors, including the channel's mega-influencer audience tier and its primary category of news. The news niche generally commands a CPM band between $7 and $12, with an anchor CPM of $9. While TVBS NEWS has a substantial subscriber count of 3,280,000, the rate calculation currently relies on a subscriber-fallback view estimate of 111,520 views per video, indicating low confidence in the average view data available at this time. For comparison, peer channels in the news category, such as 東森新聞 CH51 and Bloomberg Television, operate within a similar audience scale, suggesting competitive market rates for this segment. The channel's country of origin (Taiwan) and primary language (Traditional Chinese) also play a role in shaping its market value within specific regional advertising landscapes and for brands targeting this demographic. The high volume of videos published (592,422) demonstrates a consistent content output, which can be attractive to brands seeking sustained visibility.
Who should partner with TVBS NEWS?
TVBS NEWS cultivates a substantial audience of 3,280,000 subscribers, primarily located in Taiwan and consuming content in Traditional Chinese. This demographic is generally interested in current events, local and international news, and public affairs. Brands targeting audiences with a strong engagement in factual reporting and timely information would find this channel relevant. Specific brand categories that align well with the TVBS NEWS audience include government and public service announcements, financial news services, educational platforms focusing on current affairs, and consumer brands seeking broad exposure within the Taiwanese market. Given its focus on news, the audience is likely to value credibility and accuracy in information. Peer channels like 東森新聞 CH51, also based in Taiwan and operating in the news category, attract a similar audience profile, suggesting a competitive but well-defined market for news consumption. Bloomberg Television, while also a news channel, caters to a more globally oriented and business-focused demographic, offering a point of comparison in audience segmentation within the broader news niche. The channel's extensive content library and consistent output indicate a highly engaged and loyal viewership base for daily news updates.
TVBS NEWS's growth and performance
TVBS NEWS's subscriber growth data currently provides a snapshot from a limited tracking period. The channel was first tracked on 2026-06-08, at which point it had 3,280,000 subscribers. As of the latest snapshot on 2026-06-08, the subscriber count remained at 3,280,000. This represents a tracking span of one day with a delta of zero subscribers. We do not yet have historical data to analyze long-term subscriber trends or significant growth spurts. Similarly, average view data for the last 30 days is not available at this time, precluding an analysis of recent content performance. Future tracking will provide more comprehensive data points to assess subscriber and view growth patterns over extended periods, offering deeper insights into the channel's audience development trajectory.
How our pricing estimate works for TVBS NEWS
The estimated pricing for TVBS NEWS is derived through an algorithmic model that considers multiple data points. The core of the calculation involves multiplying the creator's subscriber count by an estimated niche CPM (Cost Per Mille, or cost per thousand views) and then applying platform and format-specific multipliers. For TVBS NEWS, the niche CPM band for the news category is identified as $7-12, with an anchor CPM of $9. The current view estimate used in the calculation is 111,520 views, which is a subscriber-fallback estimate due to the unavailability of recent average view data, resulting in a low confidence level for this specific input. This algorithmic approach aims to provide a data-driven estimate of a creator's market value for sponsored content. For a detailed explanation of the variables, data sources, and computational steps involved in generating these estimates, please refer to our comprehensive methodology page at /methodology.