Reuters

About Reuters

Reuters, operating under the handle @reuters on YouTube, serves as a prominent digital news outlet, delivering breaking news, business, and finance video content to a global audience. Established in 1851, the organization emphasizes accuracy and impartiality in its reporting. The channel has accumulated 4,210,000 subscribers and a substantial 2,314,790,127 total views across 83,313 published videos. Based in the United States, Reuters primarily focuses on news, with a significant secondary emphasis on business topics. This extensive content library and subscriber base position Reuters as a key information source within the digital media landscape, reflecting its long-standing journalistic heritage and adaptation to online platforms. The channel's consistent output of video content underscores its commitment to providing timely updates and in-depth coverage across various global events and financial markets.

Reuters's estimated sponsorship rates

The estimated rate for an integrated video on the Reuters YouTube channel ranges from $1,002 to $1,718, with a typical rate around $1,288. This pricing reflects the channel's status as a 'mega' tier creator, characterized by its substantial subscriber base of 4,210,000. The niche CPM band for news content, which anchors at $9, also influences this estimate, falling within a $7-$12 range. Factors contributing to this specific rate include the channel's established reputation for factual reporting and its broad appeal within the news and business categories. While the primary language is not specified, the global nature of Reuters' content suggests a wide audience reach. The estimated views used for this calculation stand at 143,140, derived from a subscriber fallback basis, indicating a low confidence level for this specific view count. Brands seeking to reach a large, informed audience interested in current events, finance, and global affairs would find this channel a suitable platform for integration, with the rate reflecting the scale and subject matter expertise of the content.

Who should partner with Reuters?

The audience for the @reuters YouTube channel is primarily interested in news and business content, aligning with the channel's core focus. With 4,210,000 subscribers, the channel attracts viewers seeking timely updates on global headlines, financial markets, and general current events. This demographic is likely to engage with brands in categories such as financial services, investment platforms, business intelligence tools, and reputable information technology providers. Given the channel's emphasis on impartiality and accuracy, its audience may also be receptive to brands promoting educational resources, data analytics services, and corporate social responsibility initiatives. Peer channels like Televisión Pública (@tvpublicaargentina) and CNBC (@cnbc), with comparable subscriber counts of 4,220,000 and 4,150,000 respectively, also cater to a similar news-consuming demographic, suggesting a consistent market for factual and analytical content. The global scope of Reuters' reporting further indicates an international viewership, potentially appealing to brands with a worldwide presence or those targeting specific regional markets through global news coverage.

Reuters's growth and performance

As of the latest available data, the Reuters YouTube channel, @reuters, maintains a subscriber count of 4,210,000. Our tracking began on 2026-05-27, at which point the channel also registered 4,210,000 subscribers. Over the one-day span for which we have data, there has been no recorded change in subscriber count, indicating a stable period within this very short observation window. We do not yet have historical view-count data or average views for the last 30 days to provide a more comprehensive analysis of recent engagement trends. Future data collection will allow for a more detailed assessment of subscriber and view growth over extended periods, providing insights into the channel's performance trajectory.

How our pricing estimate works for Reuters

The estimated pricing for an integrated video on the Reuters YouTube channel is generated through an algorithmic model. This calculation considers several key factors, including the channel's subscriber count, the prevailing CPM (Cost Per Mille) for its specific content niche, and platform-specific multipliers for YouTube and video formats. The niche CPM band for news content, which is a primary category for Reuters, is currently estimated between $7 and $12, with an anchor value of $9. The model utilizes an estimated 143,140 views, derived from a subscriber fallback basis, though the confidence level for this specific view count is low due to data availability. This methodology aims to provide a data-driven estimate of potential creator compensation. For a detailed explanation of the full algorithmic process and the various inputs considered, please refer to our comprehensive methodology page at /methodology.