Prime Video

About Prime Video

Prime Video is the official YouTube channel for Prime Video US, a streaming service operated by Amazon. The channel serves as a promotional and content hub for the platform's film and television catalog, with 8,950,000 subscribers and over 6.4 billion total views across 8,523 published videos. The channel's content strategy centers on showcasing new releases, classic titles, and original series produced under the Prime Video banner. Notable original programming promoted through the channel includes "The Boys," "Invincible," "Hazbin Hotel," and "The Summer I Turned Pretty." As a corporate-owned entertainment channel, Prime Video's YouTube presence functions as both a marketing vehicle for the streaming platform and a direct distribution point for trailers, clips, and promotional content. The channel operates in the entertainment category and maintains a US-based focus, though its content reaches a global audience. The scale of the channel—nearly 9 million subscribers—reflects the size and reach of Amazon's streaming business and positions it among major entertainment properties on YouTube.

Prime Video's estimated sponsorship rates

Prime Video's estimated sponsorship rate for integrated YouTube video content ranges from $7,733 (low) to $19,332 (high), with a typical rate of $12,888. This pricing reflects the channel's high audience tier classification and the substantial subscriber base of 8,950,000. The rate estimate is algorithmic, derived from subscriber count combined with niche-specific CPM multipliers and platform-format adjustments; see the /methodology page for details on how these figures are calculated. Rates at this scale are primarily driven by audience size rather than engagement metrics, as the channel's subscriber count places it in direct competition with peers like Amixem (9,330,000 subs) and Kyutae Oppa (9,360,000 subs). For corporate-owned entertainment channels, sponsorship opportunities typically involve product placement, branded content integrations, or co-promotional arrangements rather than traditional influencer partnerships. The entertainment category generally supports moderate CPM multiples compared to finance or technology niches, but the absolute scale of Prime Video's audience compensates, resulting in high absolute deal values. Pricing may vary based on content type, placement prominence, and campaign scope.

Who should partner with Prime Video?

Prime Video's YouTube audience consists primarily of entertainment consumers interested in streaming content discovery, with particular strength in viewers of prestige television and theatrical releases. The channel's 6.4 billion total views indicate sustained engagement with promotional content, trailers, and clips spanning film and television. The audience demographic skews toward adults aged 18–54 with disposable income and streaming service subscriptions, reflecting Prime Video's positioning as a premium entertainment platform. Brand alignment opportunities exist within entertainment-adjacent categories: consumer electronics (streaming devices, smart TVs), telecommunications (broadband and mobile bundles), financial services (credit cards offering streaming benefits), and consumer packaged goods (beverage and snack brands). The channel's original series—particularly genre-focused properties like "The Boys" (superhero drama) and "Invincible" (animated action)—attract niche audience segments within the broader entertainment category. Compared to peer entertainment channels like Amixem (9,330,000 subs), Prime Video's audience is defined less by personality-driven content and more by institutional brand loyalty to the Amazon ecosystem and the specific titles in the Prime Video catalog. Sponsorship or partnership arrangements would typically involve co-marketing opportunities rather than traditional influencer endorsements.

Prime Video's growth and performance

Snapshot data spans only one day (May 11, 2026), with the subscriber count holding steady at 8,950,000 between the first tracked date and the latest snapshot. This single-day window provides insufficient data to assess growth trajectory, seasonal patterns, or long-term subscriber trends. Average view counts for the last 30 days are not yet available. Meaningful growth analysis would require historical data spanning weeks or months to establish baseline patterns and identify acceleration or decline.

How our pricing estimate works for Prime Video

The estimated sponsorship rate is calculated algorithmically based on subscriber count (8,950,000), niche-specific CPM multipliers for the entertainment category, and YouTube platform-format adjustments. The estimate does not incorporate direct engagement metrics, historical sponsorship data, or negotiated rates, as none are available in the current dataset. This approach yields a range rather than a fixed price, reflecting variability in deal structure and placement terms. For a detailed explanation of how subscriber count, CPM assumptions, and format multipliers combine to produce the low, typical, and high estimates, visit the /methodology page. The "high audience tier" classification is derived from the absolute subscriber count relative to the broader creator population on YouTube.