Marshmello

About Marshmello

Marshmello operates the official YouTube channel for the electronic music producer and DJ known professionally by that mononym. The channel hosts 571 published videos and has accumulated 17.8 billion total views since its inception. With 58.5 million subscribers, the channel ranks among the largest music creator accounts on YouTube globally. The creator's output spans music production, live performances, and related content within the electronic and dance music space. The channel's scale and consistency have established it as a significant presence in the music category on YouTube, with a subscriber base comparable to major label-backed music channels and established recording artists. The account serves as the primary official distribution point for Marshmello's music and visual content on the platform.

Marshmello's estimated sponsorship rates

Marshmello's estimated rates for integrated video sponsorships on YouTube range from $54,756 (low) to $136,890 (high), with a typical rate of $91,260 per integrated video placement. These rates reflect the creator's 58.5 million subscriber count, which places the channel in the high audience tier. The music category on YouTube typically commands lower per-subscriber rates than some other niches due to the CPM structure of music content and platform-specific multipliers, even at scale. Compared to direct peers in the music space—Saregama Music (62.5 million subscribers), EminemMusic (66.7 million subscribers), and Bad Bunny (52.8 million subscribers)—Marshmello's rates align with the segment standard for creators of equivalent subscriber magnitude. The estimate is algorithmic and does not account for additional factors such as audience demographics, engagement metrics, or negotiated terms that may apply to individual campaigns. Rates may vary based on campaign complexity, exclusivity requirements, and brand category alignment.

Who should partner with Marshmello?

Marshmello's audience of 58.5 million subscribers is concentrated in the music category, with particular strength in electronic, dance, and production-focused content. The channel's subscriber base reflects global reach typical of music creators at this scale, though specific geographic and demographic breakdowns are not available in current data. Brands in music-adjacent categories—including audio equipment manufacturers, music production software, streaming platforms, energy drinks, and consumer electronics—represent natural alignment opportunities. The audience composition suggests appeal to music producers, DJs, electronic music enthusiasts, and general music listeners. Peer channels with comparable subscriber counts, such as EminemMusic (66.7 million) and Saregama Music (62.5 million), serve similarly large but distinct music audiences, indicating that the music category supports multiple channels of this magnitude. The channel's 17.8 billion lifetime views indicate sustained audience engagement over time, though recent engagement metrics are not currently available in the tracking data.

Marshmello's growth and performance

Marshmello's subscriber count was recorded at 58.5 million on May 11, 2026, with no change observed over the single-day tracking window available. This snapshot represents only one data point in the channel's growth history, insufficient to establish a growth trajectory or rate. Average view counts for the last 30 days are not yet available in the dataset. To assess meaningful growth patterns, longer historical tracking spanning weeks or months would be required. The channel's cumulative 17.8 billion views across 571 videos indicates sustained performance over its operational history, but current tracking data does not permit analysis of recent momentum or acceleration.

How our pricing estimate works for Marshmello

Marshmello's rate estimate is calculated algorithmically using subscriber count (58.5 million), category-specific CPM benchmarks for music content on YouTube, and platform and format multipliers. The estimate does not incorporate community-reported rates or direct campaign data, as none are currently available. The calculation follows the standard methodology documented on the InfluencerUnion /methodology page, which accounts for the relationship between audience size, niche economics, and typical brand deal structures on YouTube. The low, typical, and high estimates reflect variance in campaign scope and negotiation outcomes within the music category. As more direct pricing data is collected from creators and brands, algorithmic estimates are refined to improve accuracy. Current estimates should be treated as indicative benchmarks rather than guaranteed rates.