Kapil Sharma

About Kapil Sharma

Kapil Sharma operates @kapilsharmak9, a YouTube channel with 10 million subscribers and over 2.8 billion total views across 605 published videos. The channel is owned by K9 Films, a production house founded in 2016 by Sharma, an established actor and stand-up comedian in the Indian entertainment industry. K9 Films has produced several high-profile comedy and entertainment properties, including 'Comedy Nights with Kapil' and 'The Kapil Sharma Show,' both of which achieved significant viewership and critical recognition. The channel's stated mission is to reach global audiences and deliver entertainment experiences across multiple formats. Sharma's background in both stand-up comedy and scripted television production informs the channel's content strategy, which blends sketch comedy, celebrity interviews, and variety entertainment. The creator is based in India and operates primarily within the Hindi-language entertainment ecosystem, though the channel's reach extends internationally. With over a decade of industry presence and a substantial subscriber base, the channel represents one of the larger comedy-focused properties on YouTube in the South Asian market.

Kapil Sharma's estimated sponsorship rates

Kapil Sharma's estimated sponsorship rates for integrated YouTube video placements range from $7,920 (low) to $19,800 (high), with a typical rate of $13,200 per integration. This pricing reflects the creator's high audience tier classification and subscriber count of 10 million. The rate estimate is algorithmic, based on subscriber volume, niche CPM benchmarks for comedy content, and YouTube platform multipliers; it has not yet been calibrated against direct brand-deal data. Compared to direct peers in the comedy niche, Sharma's positioning is notable: TheHectorino commands a slightly larger subscriber base at 12.5 million, while MostlySane operates at 7.26 million subscribers. Sharma's 10 million-subscriber tier places him in the upper range of comedy creators tracked on InfluencerUnion. Rates for creators in this category are typically driven by audience size, geographic composition (India-based audiences often command lower CPMs than Western markets), content format (sketch and variety formats may differ from short-form comedy), and advertiser demand within entertainment and comedy niches. The estimate assumes standard YouTube pre-roll and mid-roll integration; custom or exclusive deals may command different pricing. Brands should note that this is an algorithmic projection and actual rates may vary based on campaign scope, exclusivity, and negotiation.

Who should partner with Kapil Sharma?

Kapil Sharma's 10 million subscribers are concentrated primarily in India and South Asia, with secondary reach into diaspora and international comedy audiences. The channel's content is produced in Hindi and appeals to viewers interested in stand-up comedy, sketch comedy, celebrity interviews, and variety entertainment. Typical brand categories aligned with this audience include entertainment and media companies, consumer electronics, FMCG brands targeting Indian mass-market demographics, financial services, and streaming platforms. The audience skews toward adult viewers with interest in comedy and celebrity culture, though exact demographic breakdowns (age, gender, income) are not yet available in our database. Compared to peers like MostlySane (7.26 million subscribers), who also targets Indian comedy audiences, Sharma's channel benefits from established television production credentials and a longer content history, which may correlate with higher audience trust and engagement in certain segments. TheHectorino, with 12.5 million subscribers, represents a slightly larger comparable property in the same niche. The channel's dual positioning as both a creator platform and a production-house outlet (featuring content from K9 Films' television properties) may attract brands seeking association with established entertainment infrastructure rather than individual creator personas. Audience composition data, including watch-time distribution and geographic breakdown by region, would refine targeting further.

Kapil Sharma's growth and performance

Snapshot data for Kapil Sharma's channel is limited to a single observation point. The channel was first tracked on 2026-05-11 at 10 million subscribers, with the latest snapshot also recorded on 2026-05-11 at 10 million subscribers, representing a span of 1 day with zero net subscriber change. Average view counts for the last 30 days are not yet available in our database. This single-point snapshot does not provide sufficient history to assess growth trajectory, seasonality, or acceleration trends. Longer-term historical data will be needed to establish whether the 10 million-subscriber level represents a plateau, a growth phase, or a fluctuation. Interested parties should monitor the channel directly or return to InfluencerUnion for updated snapshots as additional tracking data accumulates.

How our pricing estimate works for Kapil Sharma

The estimated sponsorship rates are calculated algorithmically using subscriber count, niche-specific CPM (cost per thousand impressions) benchmarks for comedy content, and platform/format multipliers for YouTube video integrations. The formula is: (Subscriber Count × Niche CPM × Platform Multiplier × Format Multiplier) / 1000. This estimate has not yet been calibrated against real brand-deal data points; the basis is metric_estimate with 0 community data points. Rates can vary significantly based on audience geography (Indian audiences typically command lower CPMs than Western markets), engagement metrics, content format, and advertiser demand. For a detailed explanation of the methodology, including CPM ranges by niche and platform multipliers, see the /methodology page. All figures on this profile are based on publicly available channel data and algorithmic modeling; they do not represent guaranteed pricing or actual deal terms.