HUM TV

About HUM TV

HUM TV is Pakistan's largest entertainment broadcaster on YouTube, operating as the digital extension of the country's premier television network. With 54.1 million subscribers and over 52 billion total views accumulated across 213,034 published videos, the channel functions as a comprehensive entertainment hub serving a global diaspora audience. The channel's content strategy centers on Pakistani drama serials, fashion programming, award ceremonies, and feature films—genres that have established HUM TV as a dominant force in South Asian digital entertainment for over a decade. The channel's scale reflects sustained audience demand for Urdu-language and Pakistani cultural content on a global platform. HUM TV's subscriber base positions it among the world's largest entertainment channels by raw audience size, comparable to major regional broadcasters across Asia, Latin America, and Africa. The channel's longevity and consistent upload cadence (213,034 videos published) indicate a mature, professionally managed operation with established production and distribution infrastructure.

HUM TV's estimated sponsorship rates

HUM TV's estimated sponsorship rate for integrated YouTube video placements ranges from $46,742 (low) to $116,856 (high), with a typical rate of $77,904 per integration. This pricing reflects the channel's high-tier audience classification and positions it among premium-rate creators globally. The rate estimate is derived algorithmically from subscriber count, niche CPM benchmarks, and platform-specific multipliers; see the methodology section for details. HUM TV's rates are calibrated against peers of comparable scale: ABS-CBN Entertainment (54.8M subs), Juan De Dios Pantoja (55.6M subs), and shfa2 (53.6M subs) operate in the same subscriber tier. Rate variance within HUM TV's range typically reflects advertiser category, content format, and geographic targeting. Entertainment-category channels in the 50M+ subscriber range command premium CPMs in markets with high advertiser density (e.g., fintech, e-commerce, consumer electronics). HUM TV's geographic base in Pakistan and focus on South Asian audiences may influence CPM relative to English-language entertainment channels, though the channel's global reach and established brand partnerships support rates at the high end of its tier. Actual negotiated rates depend on campaign scope, exclusivity terms, and seasonal demand.

Who should partner with HUM TV?

HUM TV's 54.1 million subscribers represent a predominantly South Asian demographic with significant diaspora representation across the Middle East, North America, and Europe. The audience is primarily Urdu-speaking or fluent in Pakistani languages, with secondary appeal to Hindi-speaking viewers and cultural enthusiasts. Content categories most relevant to brand partnerships include Pakistani drama serials (the channel's flagship category), fashion and lifestyle programming, entertainment awards coverage, and Bollywood-adjacent feature films. Advertiser categories with demonstrated fit include apparel and fashion retailers, jewelry and luxury goods, telecommunications and mobile services, fast-moving consumer goods (FMCG), and regional financial services. The channel's drama-heavy programming attracts brands targeting female audiences aged 18–55, a demographic with significant purchasing power in South Asian markets. Peers like ABS-CBN Entertainment (54.8M subs, Philippines-based) and LUCCAS NETO (53.4M subs, Brazil-based) demonstrate that regional entertainment channels at this scale attract both local and multinational advertisers. HUM TV's established position as Pakistan's premier entertainment network provides credibility for premium brand partnerships, particularly those seeking authentic cultural alignment or regional market penetration.

HUM TV's growth and performance

HUM TV was first tracked on 2026-05-11 at 54.1 million subscribers. The latest snapshot, also dated 2026-05-11, shows 54.1 million subscribers—a net change of zero over a one-day span. This single-day observation window is insufficient to characterize growth trends. Average view counts for the last 30 days are not yet available. Longer-term growth assessment requires additional historical data points beyond the current tracking window.

How our pricing estimate works for HUM TV

HUM TV's estimated sponsorship rate is calculated algorithmically using subscriber count (54.1M), niche-specific CPM benchmarks for entertainment content, and platform/format multipliers for YouTube integrated placements. The estimate does not incorporate community-reported pricing data (zero data points available), and thus represents a model-based projection rather than empirical rate intelligence. The rate range (low/typical/high) reflects variance in advertiser category, content performance, and seasonal factors. For a detailed explanation of the CPM calibration, tier classification methodology, and adjustment factors, see the InfluencerUnion /methodology page. All metrics (subscribers, views, video count) are derived from publicly available YouTube channel data as of the snapshot date.