Gaming

About Gaming

Gaming is YouTube's official gaming channel, operated by YouTube's automated video discovery system. The channel aggregates gaming content including news, reviews, playthroughs, and related material, serving as a curated entry point for gaming audiences on the platform. With 92,000,000 subscribers, it functions as a destination channel rather than a creator-driven account, reflecting YouTube's infrastructure for content categorization and discovery. The channel's subscriber base positions it among the largest gaming-focused accounts on YouTube. As an algorithmically-generated channel, Gaming operates under YouTube's editorial guidelines and discovery protocols rather than individual creator management. The channel does not publish original content in the traditional sense; instead, it surfaces and organizes existing gaming videos from across YouTube's ecosystem. This structural distinction means the channel serves a different function than creator-operated gaming channels, acting as an aggregation and discovery mechanism for the gaming category.

Gaming's estimated sponsorship rates

The estimated sponsorship rate for an integrated video placement on Gaming ranges from $66,240 (low) to $165,600 (high), with a typical rate of $110,400. This estimate is based on the channel's 92,000,000 subscriber count and applies to YouTube video integrations. The high-tier pricing reflects the channel's massive audience scale; Gaming substantially exceeds peer gaming creators in subscriber count, with the next-largest peers including Mikecrack (58,300,000 subscribers), MrBeast Gaming (56,400,000 subscribers), and JuegaGerman (55,500,000 subscribers). Rate positioning depends on several factors: audience size (Gaming's 92 million subscribers place it in the highest tier), niche CPM dynamics within gaming (which typically ranges from mid to premium depending on audience geography and advertiser demand), platform multipliers for YouTube video integrations, and format specifications. Actual rates for any specific campaign would depend on contract terms, exclusivity requirements, content integration depth, and advertiser category. The estimate uses an algorithmic model calibrated on zero community data points, meaning it relies on subscriber-count-based projections rather than historical campaign pricing from this specific channel.

Who should partner with Gaming?

Gaming's 92,000,000 subscribers represent one of the largest consolidated gaming audiences on YouTube. The channel's audience composition reflects YouTube's global gaming demographic, spanning casual players, esports enthusiasts, speedrunners, and general gaming interest audiences. As an algorithmically-curated channel, Gaming aggregates content across gaming subcategories including competitive gaming, indie games, AAA releases, gaming news, and gameplay tutorials. Brands targeting gaming audiences through this channel would reach demographics typically interested in gaming hardware (graphics cards, gaming peripherals, gaming chairs), gaming software and platforms (game launchers, subscription services, game titles), esports sponsorships, gaming-adjacent consumer electronics, and entertainment services. The channel's position as YouTube's official gaming hub means its audience includes both dedicated gaming enthusiasts and casual viewers discovering gaming content through YouTube's recommendation system. Compared to creator-operated peers like IShowSpeed (53,800,000 subscribers) and Jess No Limit (54,500,000 subscribers), Gaming's audience is broader and less personality-driven, making it suitable for brands seeking reach within gaming interest categories rather than creator-specific fan bases. Audience geography data is not yet available in our records.

Gaming's growth and performance

Gaming was first tracked on 2026-05-11 at 92,000,000 subscribers. The latest snapshot, also from 2026-05-11, shows 92,000,000 subscribers, representing zero net change over a one-day observation span. This single-day snapshot provides insufficient data to assess meaningful growth trends or trajectory. Longer-term growth history is not yet available in our database. To establish reliable growth patterns, additional snapshots across weeks or months would be required.

How our pricing estimate works for Gaming

The estimated sponsorship rate is calculated algorithmically using subscriber count, niche CPM multipliers for gaming content, YouTube platform and format adjustments, and audience tier classification. The model does not rely on historical campaign data from this channel (zero community data points available), so it represents a projection based on comparable creator accounts and category benchmarks. For detailed explanation of how subscriber counts convert to rate estimates, CPM assumptions by niche, and platform-specific multipliers, see our /methodology page. Rates should be treated as estimates; actual campaign pricing depends on negotiation, exclusivity terms, content specifications, and advertiser requirements.