CNBC Indonesia

About CNBC Indonesia

CNBC Indonesia operates as a prominent news and business media entity based in Indonesia, serving an audience primarily interested in economic and financial news. The channel is an affiliate of CNBC International and is part of the Transmedia group, which includes other significant Indonesian media outlets such as Trans TV, Trans7, Detikcom, Transvision, CNN Indonesia, and CNN Indonesia.com. This affiliation and group membership position CNBC Indonesia within a broader media ecosystem, providing a comprehensive approach to content dissemination. The creator publishes extensively on YouTube, with a substantial catalog of 85,277 videos, accumulating over 1.56 billion total views. Content is accessible through various platforms, including Transvision channel 805 and the CNBC Indonesia mobile application, available on both Play Store and iOS. The creator maintains a presence on multiple social media platforms, including Twitter, Facebook, and Instagram, to further engage with its audience and distribute its news and in-depth analysis.

CNBC Indonesia's estimated sponsorship rates

The estimated rate for an integrated video on the CNBC Indonesia YouTube channel ranges from $693 to $1,187, with a typical rate around $890. This pricing reflects the creator's position as a 'mega' tier influencer, indicating a substantial reach within its primary market. The niche CPM band for news, business, and finance content, which is the core focus of CNBC Indonesia, is estimated between $7 and $12, with an anchor CPM of $9. This specific CPM range is a key factor in the rate calculation, as financial and business news often commands higher advertising values due to the demographic profile of its audience. The rate is further influenced by the channel's significant subscriber count of 2,910,000. While the view count used for this estimate is 98,940, based on a subscriber fallback model, the overall high volume of content and total views (over 1.56 billion) contribute to its valuation. The Indonesian market context and the channel's affiliation with a major media group also play a role in its rate structure, reflecting its established credibility and audience engagement within the region.

Who should partner with CNBC Indonesia?

CNBC Indonesia primarily engages an audience interested in news, business, and finance, with a strong focus on the Indonesian market. The channel's content caters to individuals seeking economic news, market analysis, and in-depth financial reporting. This demographic typically includes professionals, investors, and individuals with a keen interest in economic developments, both local and international. Given its affiliation with CNBC International and its positioning within the Transmedia group, the channel attracts viewers who value credible and timely information from established media brands. Specific brand categories that align well with this audience include fintech applications, online brokerage services, investment platforms, personal-finance education providers, and corporate news services. The channel's subscriber count of 2,910,000 places it in the 'mega' tier, indicating a broad reach within its niche. In comparison to peers in the news category, CNBC Indonesia's audience size is comparable to channels such as Karen Davila (@karendavilaofficial) with 2,690,000 subscribers and テレ東BIZ ダイジェスト (@tvtokyobiz) with 2,610,000 subscribers, while being slightly smaller than Bloomberg Television (@markets) at 3,150,000 subscribers. This suggests a consistent appeal to a financially literate and business-oriented viewership.

CNBC Indonesia's growth and performance

Our tracking of CNBC Indonesia began on 2026-05-27, at which point the channel had 2,910,000 subscribers. The latest snapshot, taken on the same date, shows the subscriber count remains at 2,910,000. This represents a tracking span of one day, with a delta of zero subscribers during this initial period. We do not yet have historical data to analyze long-term subscriber growth trends or fluctuations in view counts over the last 30 days. Future snapshots will provide more comprehensive data points to assess the channel's growth trajectory and audience engagement patterns over time.

How our pricing estimate works for CNBC Indonesia

The estimated pricing for CNBC Indonesia is generated through an algorithmic model that considers several key factors. This estimate is derived by multiplying the channel's subscriber count by an estimated niche CPM (Cost Per Mille) relevant to the news, business, and finance categories. Further adjustments are applied through platform-specific and content format multipliers to refine the estimate for YouTube integrated videos. The niche CPM for this creator is anchored at $9, falling within a band of $7 to $12, reflecting the value advertisers place on reaching this specific audience demographic. The calculation utilizes a view count of 98,940, which is based on a subscriber fallback model due to the unavailability of recent average view data, leading to a low confidence score for this specific view metric. This methodology aims to provide a data-driven estimate of potential earnings for brand integrations. A detailed explanation of our algorithmic pricing model and its components can be found on our methodology page at /methodology.