ABP NEWS

About ABP NEWS

ABP News is one of India's largest Hindi-language news channels, operating as part of the ABP Network. The channel has accumulated 50.7 million subscribers and 28.7 billion total views across 581,969 published videos on YouTube. ABP News covers breaking news, politics, elections, national affairs, world news, business, sports, entertainment, and social issues relevant to Indian audiences. The channel positions itself on accuracy and speed of reporting, supported by a network of reporters distributed across India and editorial leadership. Content includes real-time updates alongside in-depth analysis and explainer segments designed to provide context for major stories. As a news-focused creator, ABP News operates in a highly competitive segment dominated by established broadcast networks that have transitioned to digital platforms. The channel's scale—measured by subscriber count and cumulative view history—reflects its position as a primary news source for Hindi-speaking audiences in India and diaspora communities.

ABP NEWS's estimated sponsorship rates

ABP News commands a typical integrated video rate of $54,756, with a low estimate of $32,854 and high estimate of $82,134 for YouTube-integrated sponsorships. This pricing reflects the channel's high audience tier classification and positions it among the most expensive creators in the news category. The rate is driven primarily by subscriber scale: at 50.7 million subscribers, ABP News operates at near-parity with IndiaTV (50.6 million subscribers), a direct peer, but below Aaj Tak (75.1 million subscribers), which commands higher rates due to its larger audience. News-category CPM multipliers are typically lower than entertainment or lifestyle categories, reflecting advertiser demand patterns and audience composition in the news vertical. Geographic factors also influence pricing: India-based creators with Hindi-language content serve audiences in a high-volume but lower-CPM market compared to English-language or Western-market news outlets. Exact pricing methodology incorporates subscriber count, niche-specific CPM benchmarks, and platform-format multipliers; see the methodology page for the full calculation framework.

Who should partner with ABP NEWS?

ABP News reaches 50.7 million subscribers, positioning it as a high-tier creator by audience size. The channel's audience is primarily Hindi-speaking, concentrated in India with likely representation among diaspora communities globally. As a news channel, ABP News attracts advertisers in categories including political campaigns, financial services, consumer goods, automotive, and public-service announcements. The news vertical typically draws brand interest from fintech platforms, insurance providers, and e-commerce platforms seeking to reach engaged, news-conscious demographics. Compared to peers, ABP News operates at a similar scale to IndiaTV but below Aaj Tak (75.1 million subscribers). Unlike entertainment-focused creators, news channels attract a different advertiser profile: brands prioritize reach and audience trust rather than entertainment engagement metrics. The channel's focus on breaking news, elections, and national affairs suggests an audience interested in current events and political coverage, which influences both advertiser categories and content-integration opportunities. Sponsorship placements on news channels typically emphasize brand safety and editorial independence, as audiences expect news content to maintain journalistic integrity.

ABP NEWS's growth and performance

Growth data is limited to a single snapshot. ABP News was first tracked on 2026-05-11 at 50.7 million subscribers, with the latest snapshot on the same date also showing 50.7 million subscribers. This represents zero net change over a 1-day span. We do not yet have multi-month or multi-year growth history, average view counts for the last 30 days, or trend data that would indicate acceleration or decline. Longer-term subscriber trajectory and engagement trends remain unavailable. To assess growth momentum, additional historical snapshots across weeks and months would be required.

How our pricing estimate works for ABP NEWS

The algorithmic price estimate is calculated using a formula that multiplies subscriber count by niche-specific CPM (cost per thousand impressions) benchmarks, then applies platform and format multipliers. For ABP News, the estimate is based on 50.7 million subscribers in the news category, adjusted for YouTube video-integration format. The basis is metric_estimate with zero community data points, meaning the estimate relies entirely on algorithmic calibration rather than reported rates from brand partnerships. This approach provides a standardized, comparable estimate across creators but does not account for creator-specific negotiating power, seasonal demand, or individual brand relationships. The high audience tier classification reflects the creator's position in the top percentile by subscriber count. For detailed explanation of CPM benchmarks, platform multipliers, and format adjustments, see the /methodology page.