今井優杏の試乗しまSHOW!

About 今井優杏の試乗しまSHOW!

今井優杏の試乗しまSHOW! is a Japanese automotive channel operated by a professional car journalist and motorsports MC with 138,000 subscribers and 57.1 million total views across 960 published videos. The creator holds credentials as a member of AJAJ (日本自動車ジャーナリスト協会, Japan Automobile Journalists Association) and serves as a selection committee member for the Japan Car of the Year awards, positioning the channel within professional automotive media rather than casual enthusiast content.

The channel's editorial focus centers on vehicle evaluation through test drives and detailed commentary, combined with motorsports event coverage where the creator provides live commentary for racing driver interviews and trackside programming. This dual expertise—combining automotive journalism with motorsports broadcasting—differentiates the channel from peers focused solely on vehicle reviews or maintenance advice.

Personal vehicle history documented in the channel's bio spans European and Japanese models, including a Toyota Mark II (90th generation), Fiat Barchetta, Peugeot 206 SW manual transmission variant, Mercedes-Benz A180, Renault Arkana, and a rally-specification Vitz RS, alongside motorcycle experience on Yamaha SR and MV Agusta Brutale 800 models. This hands-on experience across multiple vehicle categories and powertrains informs the creator's editorial perspective on automotive design, performance, and engineering.

今井優杏の試乗しまSHOW!'s estimated sponsorship rates

The algorithmic price estimate for integrated YouTube video sponsorships ranges from $298 (low) to $745 (high), with a typical rate of $497 per video. This mid-tier pricing reflects the channel's 138,000-subscriber base and positioning within the Japanese automotive niche, where audience composition and advertiser demand differ from broader automotive markets.

Several factors influence this rate structure relative to comparable automotive creators. The channel's subscriber count aligns closely with peers including 車の維持・節約ch (128,000 subs) and Polovni automobili (127,000 subs), though sits slightly below channels like Testosteeron (149,000 subs) and The_Car_Mom (150,000 subs). The professional journalism credentials and motorsports broadcasting background support premium positioning within the mid-tier range, as brands targeting automotive enthusiasts and industry professionals typically allocate higher budgets for creators with established editorial authority.

Geographic and language factors also shape pricing: Japanese-language automotive content commands distinct CPM rates compared to English-language equivalents, reflecting both advertiser concentration in the Japanese market and audience purchasing power. The creator's focus on vehicle evaluation and motorsports coverage—rather than maintenance tutorials or budget-focused content—aligns with higher-value brand partnerships in automotive retail, performance aftermarket, and motorsports sponsorship categories. Actual rates for specific campaigns may vary based on deliverables, exclusivity terms, and brand category alignment.

Who should partner with 今井優杏の試乗しまSHOW!?

The channel's 57.1 million cumulative views across 960 videos indicate an audience composition skewed toward automotive enthusiasts with above-average technical knowledge and motorsports interest. The creator's professional journalism credentials and AJAJ membership suggest viewership includes both casual vehicle buyers and automotive professionals or hobbyists seeking informed editorial perspective rather than entertainment-focused content.

Brand categories most aligned with this audience profile include automotive manufacturers and their performance divisions, aftermarket performance parts suppliers, motorsports event promoters, automotive insurance and financing platforms, and premium vehicle maintenance service providers. The emphasis on vehicle evaluation and engineering discussion positions the channel as relevant for brands targeting informed consumers making significant purchase decisions, rather than mass-market automotive retail.

The dual focus on test-drive evaluation and motorsports broadcasting creates secondary audience segments: motorsports fans and racing enthusiasts who engage with trackside content, and motorcycle enthusiasts (given the creator's documented motorcycle experience and large-displacement bike ownership). This secondary audience expands potential brand partnerships beyond four-wheel automotive categories into motorcycle manufacturers, motorsports event sponsorships, and performance-focused lifestyle brands.

Comparable creators like 増満自動車 (145,000 subs) and Testosteeron (149,000 subs) operate in similar subscriber ranges but with different content focuses—maintenance education versus performance-oriented reviews—suggesting audience segmentation within the Japanese automotive creator ecosystem. The professional journalism positioning differentiates this channel from peers emphasizing cost-saving or entertainment angles.

今井優杏の試乗しまSHOW!'s growth and performance

Snapshot data covers a single day (May 12, 2026), with the channel holding 138,000 subscribers at both the first tracked and latest measurement points. This one-day observation window provides insufficient data to characterize growth trajectory, acceleration, or seasonal patterns. Average view counts for the preceding 30 days are not yet available in the tracking history. Longer-term growth assessment requires additional snapshot data across multiple weeks or months to establish meaningful subscriber velocity and audience engagement trends.

How our pricing estimate works for 今井優杏の試乗しまSHOW!

The algorithmic price estimate derives from a formula combining subscriber count, niche-specific CPM (cost per thousand impressions), and platform/format multipliers. For this creator, the calculation applies the 138,000-subscriber base against automotive niche CPM benchmarks adjusted for Japanese-market conditions and YouTube video integration format. The estimate reflects mid-tier audience classification based on subscriber volume relative to comparable automotive creators.

This estimate is algorithmic and calibrated against zero community data points—meaning no prior sponsored campaigns or creator-reported rates inform the calculation. The range ($298–$745) represents variance across advertiser categories and campaign structures within the automotive niche rather than historical pricing data. Actual sponsorship rates depend on factors including campaign exclusivity, content deliverables, brand category, audience demographic alignment, and negotiated terms.

For detailed explanation of the CPM methodology, niche classification system, and platform multipliers, see the /methodology page.