T-Series

About T-Series

T-Series is India's largest music label and film studio, operating as a comprehensive entertainment enterprise across multiple Indian languages and musical genres. With 311 million YouTube subscribers and over 340 billion total views, the channel functions as a primary distribution platform for a catalog spanning three decades of Indian music production. The creator publishes across a broad spectrum of content—26,093 videos to date—reflecting work in classical, devotional, film music, and contemporary genres. T-Series positions itself as a curator of Indian cultural expression, emphasizing multilingual reach and emotional accessibility across regional and linguistic boundaries. The channel's scale reflects both its role as an institutional music label and its function as a mass-market entertainment distributor. Unlike individual artist channels, T-Series operates as a corporate entity managing rights, releases, and catalog curation for a diverse roster of performers and composers. This structural positioning shapes both its audience composition and its commercial relationships with brands and advertisers seeking access to India's largest music audience on YouTube.

T-Series's estimated sponsorship rates

T-Series commands a typical integrated video rate of $485,160, with a range from $291,096 (low estimate) to $727,740 (high estimate) for a single YouTube video integration. These figures reflect the channel's position in the high audience tier, driven primarily by its 311 million subscriber base and the scale of its view distribution across a catalog of 26,093 published videos. The rate basis derives from algorithmic modeling of subscriber count, niche CPM assumptions for music content on YouTube, and platform-specific multipliers; the estimate carries zero community data points, meaning it reflects model calibration rather than reported historical rates. Music content on YouTube typically commands moderate CPM rates relative to finance or technology verticals, but T-Series' institutional scale and India-focused audience create distinct advertiser demand patterns. Peer comparison is instructive: Zee Music Company (122 million subscribers) and Tips Official (81.3 million subscribers) operate in the same music-label category, while artist-driven channels like BLACKPINK (101 million) and BTS (84.3 million) represent alternative music-category competitors with different content structures and sponsorship models. The rate estimate assumes standard YouTube pre-roll and mid-roll integration formats.

Who should partner with T-Series?

T-Series reaches 311 million YouTube subscribers, making it the platform's largest music-category channel by subscriber count. The audience is predominantly India-based, reflecting the channel's thirty-year history as India's primary music label and its emphasis on multilingual Indian content. The subscriber base spans multiple demographic segments: devotional and classical music audiences (evidenced by the T-Series Bhakti Sagar sub-channel at 82 million subscribers), film-music listeners, and contemporary music consumers across Hindi, Tamil, Telugu, Kannada, Malayalam, and other Indian languages. This linguistic and genre diversity distinguishes T-Series from single-artist channels like BLACKPINK or BTS, which target narrower demographic cohorts. Brands seeking access to India's broadest music audience—particularly those in consumer goods, telecommunications, financial services, and entertainment categories—find T-Series' reach strategically valuable. The channel's institutional role as a label means audience composition reflects both passive listeners (consuming music videos) and active music consumers (following new releases and artist rosters). The 340.7 billion total views indicate sustained, long-tail engagement across a deep catalog rather than concentrated viewership on recent uploads. Advertiser categories typically align with mass-market consumer products and services targeting Indian households.

T-Series's growth and performance

T-Series was first tracked on 2026-05-11 at 311 million subscribers. The latest snapshot, also dated 2026-05-11, shows 311 million subscribers—a delta of zero across a one-day span. This single data point provides insufficient basis for growth-rate analysis or trajectory assessment. Average view counts for the last 30 days are not yet available in the tracking dataset. Longer-term growth patterns and seasonal fluctuations cannot be determined from current data. Readers seeking historical subscriber or view growth should monitor future snapshots on this profile.

How our pricing estimate works for T-Series

The algorithmic price estimate uses a model based on subscriber count (311 million), niche CPM assumptions for music content on YouTube, and platform-specific multipliers for video integration format. The estimate does not rely on reported historical rates; instead, it calibrates to zero community data points, meaning the figure is purely model-derived rather than anchored to T-Series' actual past pricing. For a detailed explanation of the CPM assumptions, multiplier methodology, and confidence intervals, see the /methodology page. The estimate represents a typical mid-range integrated sponsorship rate and should be treated as a reference point rather than a binding quote. Actual rates depend on campaign specifics, content category, audience geography, and direct negotiation with the creator.