TREASURE (트레저)

About TREASURE (트레저)

TREASURE is the official YouTube channel for the South Korean music group TREASURE, comprising ten members: CHOI HYUN SUK, JIHOON, YOSHI, JUNKYU, YOON JAE HYUK, ASAHI, DOYOUNG, HARUTO, PARK JEONG WOO, and SO JUNG HWAN. The channel serves as the primary digital hub for the group's music releases, performances, and behind-the-scenes content. With 7,940,000 subscribers and 3,692,218,674 total views accumulated across 1,697 published videos, TREASURE operates at scale within the K-pop and global music creator ecosystem. The channel's content strategy reflects the group's position as a multinational ensemble, with members representing South Korean and international backgrounds. TREASURE's YouTube presence functions both as a direct-to-fan distribution platform and as a catalog archive, hosting music videos, live performances, dance practice content, and group-related media. The channel's growth trajectory and subscriber base position it within the upper tier of music creators globally, competing directly with established music acts and entertainment labels that maintain official artist channels.

TREASURE (트레저)'s estimated sponsorship rates

TREASURE's estimated rates for integrated YouTube video sponsorships range from $7,432 (low) to $18,580 (high), with a typical rate of $12,386. These figures reflect the creator's high audience tier classification and are derived from algorithmic modeling based on subscriber count, niche CPM benchmarks, and platform-specific format multipliers. The rate structure places TREASURE in the premium segment for music creators; comparable peers including Diljit Dosanjh (7,940,000 subscribers), SHUBH (7,550,000 subscribers), and Aya Nakamura (8,340,000 subscribers) operate within overlapping rate bands. Several factors drive TREASURE's pricing: the channel's 7.94 million subscriber base provides substantial reach, the music category typically commands competitive CPM rates due to advertiser demand from entertainment, consumer electronics, and lifestyle brands, and the creator's geographic origin in South Korea reflects a market with established influencer marketing infrastructure. The estimate is calibrated algorithmically without direct community data points; actual rates may vary based on campaign specifics, content format, audience demographics, and brand alignment. Detailed methodology is available on the /methodology page.

Who should partner with TREASURE (트레저)?

TREASURE's 7,940,000-subscriber base consists primarily of K-pop enthusiasts, music fans, and followers of the group's ten-member lineup. The audience spans both domestic South Korean viewers and international markets, reflecting the group's multinational composition and global distribution strategy. Brands aligned with music creator audiences typically include entertainment platforms (streaming services, music apps), consumer electronics (headphones, audio equipment, mobile devices), fashion and apparel companies, cosmetics and personal care brands, and lifestyle products marketed to younger demographics. The channel's 3.69 billion total views indicate sustained engagement across a content catalog spanning music videos, performance clips, and group-related media. Peer analysis shows TREASURE operates alongside established music creators such as Aya Nakamura (8,340,000 subscribers) and COLORS (8,380,000 subscribers), suggesting comparable audience scale and advertiser interest. The music category on YouTube attracts brands seeking association with entertainment, cultural relevance, and fan communities. TREASURE's subscriber concentration reflects both the group's fanbase loyalty and YouTube's role as a primary platform for K-pop distribution and discovery. Audience composition likely skews toward viewers aged 13–35, though exact demographic breakdowns are not available in current tracking data.

TREASURE (트레저)'s growth and performance

TREASURE's subscriber count was first tracked on 2026-05-11 at 7,940,000 subscribers, with the latest snapshot recorded on the same date at 7,940,000 subscribers. The one-day observation window provides insufficient data to assess growth trajectory, velocity, or seasonal patterns. Historical view-count data for the last 30 days is not yet available. To establish meaningful growth analysis, longer-term tracking across multiple snapshots would be required. Future updates to this profile will enable measurement of subscriber acquisition rates, content performance trends, and audience expansion patterns.

How our pricing estimate works for TREASURE (트레저)

TREASURE's estimated sponsorship rates are calculated algorithmically using a model that multiplies subscriber count by niche-specific CPM (cost per thousand impressions) benchmarks, then applies platform and format multipliers to arrive at a typical integrated video rate. The model does not rely on direct community-reported pricing data; instead, it calibrates estimates using publicly available channel metrics and category-level advertising benchmarks. The high audience tier classification reflects the creator's subscriber count relative to peers in the music category. Because this estimate is generated without direct brand or creator input, actual rates may differ based on factors including content performance, audience geography, brand safety considerations, and negotiated terms. For a detailed explanation of the algorithmic approach, multiplier logic, and confidence intervals, see the /methodology page.