スタイリスト大山シュン

About スタイリスト大山シュン

スタイリスト大山シュン (@stylist.shunoyama) operates a men's fashion education channel on YouTube with 377,000 subscribers and 165.8 million total views across 2,455 published videos. The channel focuses on practical styling fundamentals for adult men, emphasizing accessible, reproducible outfit construction using everyday Japanese retail brands—primarily Uniqlo, Muji, and Global Work—alongside premium labels like The North Face and Arc'teryx.

The creator's approach centers on sustainable style principles rather than trend-chasing. Content addresses common pain points: uncertainty about appropriate clothing choices, time constraints in getting dressed, and the desire to project cleanliness and positive impression. Shun positions himself as a translator of fashion theory into actionable daily practice, proposing what he frames as "just-right choices" for adult men rather than prescriptive rules.

Beyond YouTube, Shun operates a personal styling business (active since 2009, supporting 1,500+ individual clients), has published eight books, and runs a paid video course called "メンズファッション大全®" (Men's Fashion Comprehensive Guide). He also develops his own apparel brand, So. The channel maintains a consistent publishing schedule—Wednesday, Friday, Saturday, and Sunday—suggesting a structured content operation. His background combines professional styling experience with educational content production.

スタイリスト大山シュン's estimated sponsorship rates

Estimated sponsorship rates for integrated YouTube video placements range from $814 (low) to $1,357 (typical) to $2,036 (high). These estimates reflect the creator's mid-tier audience classification within the fashion category.

Several factors shape this pricing relative to comparable fashion creators: subscriber count of 377,000 places Shun within a tight peer cluster—시누의 패션꿀템 (382,000 subs), 쩡대 (370,000 subs), and 박에스더 (397,000 subs) operate at nearly identical scale. His total view accumulation of 165.8 million indicates strong historical audience engagement, though recent view-velocity data is not yet available in our tracking.

The niche itself—men's fashion education targeting adult audiences—typically commands moderate CPM rates compared to broader lifestyle or entertainment categories. Japanese market positioning and the creator's focus on accessible, mid-market retail brands (Uniqlo, GU, Global Work) align with brands seeking authentic integration into practical styling content rather than luxury-tier placements. The educational format and emphasis on reproducibility make him suitable for apparel retailers, e-commerce platforms, and fashion-adjacent services (personal styling apps, subscription boxes, grooming products) seeking credible endorsement.

Rates are algorithmic estimates based on subscriber count and niche CPM multipliers; see /methodology for calculation details.

Who should partner with スタイリスト大山シュン?

The channel's core demographic comprises adult men (typically 25–55 years old) seeking practical styling guidance without significant time investment or fashion expertise. Audience geography centers on Japan, with secondary reach likely extending to Japanese-speaking diaspora communities. The stated value proposition—"clean, good-impression appearance using clothes you can actually buy and maintain"—attracts professionals, fathers, and men uncomfortable with fashion but motivated by social and professional presentation.

Brand affinity data embedded in content selection reveals strong alignment with accessible Japanese retail: Uniqlo, GU, Muji, Global Work, and Nano Universe dominate recommendations. Secondary mentions of The North Face, Arc'teryx, and Suit Company indicate willingness to engage premium-casual and workwear categories. This suggests audience purchasing power spans middle to upper-middle income brackets—sufficient to invest in quality basics and occasional premium pieces, but price-sensitive enough to value Uniqlo's value proposition.

Relevant brand categories for partnership include: men's apparel retailers (both fast-fashion and premium-casual), e-commerce platforms specializing in men's clothing, personal styling and subscription services, grooming and skincare brands targeting men, workplace fashion or business-casual positioning, and lifestyle brands emphasizing practicality and sustainability. The educational positioning and emphasis on timeless fundamentals over trend-chasing make Shun particularly suitable for brands positioning themselves as reliable, long-term wardrobe staples rather than seasonal novelties.

スタイリスト大山シュン's growth and performance

Current tracking data spans only one day (May 12, 2026), with the creator holding 377,000 subscribers at both the first and latest snapshot. This single-point measurement provides no basis for assessing growth trajectory, velocity, or seasonal patterns. Average view counts for the last 30 days are not yet available in our dataset. To establish meaningful growth analysis, longitudinal data across multiple months would be required. Readers interested in subscriber and view trends should monitor this profile for updated snapshots.

How our pricing estimate works for スタイリスト大山シュン

The estimated sponsorship rate is calculated algorithmically using subscriber count (377,000), niche-specific CPM (cost per thousand impressions for men's fashion education content in the Japanese market), and platform/format multipliers for YouTube integrated video placements. The estimate does not incorporate direct brand negotiation data, historical sponsorship records, or real-time engagement metrics; it represents a data-driven baseline derived from comparable creators and category benchmarks. The mid-tier audience classification reflects subscriber count relative to peers in the same niche. For a detailed explanation of the CPM model, multiplier adjustments, and confidence intervals, see our /methodology page.